The media are loudspeakers and can be a very powerful tool to disseminate our content : ebooks, webinars, sector studies, etc. For example, our content on digital marketing trends has been featured in the press numerous times. Marketing News, Interactiva digital, IPMARK or Directors and Managers published the issue as full news. In some of them, Cyberclick appeared in the headline, encouraging our target to link us quickly with this quality content.
- Interactive Example
- IPMark example
Other media, such as El Publicista and Informa BTL cited the ebook in related articles.
In addition, the publication of the ebook served as an excuse to generate opinion articles in Control and America Retail , for example.
Getting journalists to talk about you is essential to gain visibility and Chad Email List brand presence. If you don’t communicate you don’t exist, but how can we arouse the attention of the media?
In this video we tell you how to create a good PR strategy step by step.
1# Create a good database
It is the first step and surely the most important.
- Identify the media: how do I know if a media will publish my information? There is no exact science, although to start selecting media you must look, above all, at its coverage area, the target it is aimed at, the sections and topics that they normally publish, this will give you clues. Once the media that interest you have been detected, classify them according to your interests , the classic formula is based on the scope of coverage and the type of media: print, digital, radio and television. Another interesting variable is the type of coverage: general or specialized. If our daily activity is closely related to a specific sector, we should search for specialized media. There are media for all sectors, from logistics and transport to mass consumption, through pharmaceuticals and marketing.
- Collect contact information : for this we will look TR Numbers directly on the media websites or on social networks, Linkedin or Twitter can be of great help. Another option is to consult online directories, such as the one offered by the College of Journalists or the infoperiodistas.info website . We can also contract payment services. Such as Mediaddress that allows you to consult media and journalists and extract their contact information. The more information we have about the medium and the more precise it is, the better: for example, it is preferable to have the editor’s email than the general writing email.
- Update, update, update – This is the hardest part, but our database must be up to date. Every time you read an article, see an interesting tweet, or receive a call or email from a journalist. Write it down in the database. Be constant, this must be a daily job.
