The California Privacy Rights Act (CPRA) went into effect January 1, 2023, and enforcement will start on July 1, 2023. The CPRA represents both a clarification and enlargement of the original California Consumer Privacy Act (CCPA); together, they’ll constitute the strictest privacy laws in the country. New Data Privacy Legislation. […]
AI search tools face some potential challenges of their own, including outstanding legal cases about copyright infringement bas on the data us to train AI models and broader ethical concerns about consent and compensation. Screenshot of Search results page. These issues have l many websites to block OpenAI crawl access, […]
in inbound marketing . It is the data that tells us whether we are focusing the content and actions correctly in the marketing strategy. What is the conversion rate? How can we calculate it? What actions can be taken to improve it? Read on or click on this video to […]
Operational marketing is capable of generating short-term results. Strategic marketing requires much more time for research, analysis and market knowledge, so its results are visible in the long term. Through various analyses, strategic marketing detects the needs of the market and sector, analyses them and satisfies them, seeking business opportunities […]
one of the major goals of companies in order to have greater visibility in search engines such as Google, which causes a significant impact on web traffic and the generation of new business opportunities. There are two ways to work on positioning and it is therefore important that you […]
volume and we want to make sure they find us.This point is crucial, as it is essential to know the role of the different agents involved in the sale : who is the decision- The keywords maker, the influencer… Like these there are many other cases in which a company […]
Media Through what media or channels are we going to communicate with them? Do they visit a particular media outlet with a certain frequency? Do structuretor they use social networks at a professional level? Defining channels is crucial and we must take into account the purpose for which our audience […]
With this PPC strategy, your company will have more visibility and more linking options that you cannot achieve with an SEO campaign, since the positioning strategy improved. Ad formats will allow you to link to specific points on your website in order to reach the end user much. Better based […]
As we have previously discussed, it is difficult to decide on one strategy or another without having a clear idea of what your company’s business objectives are. Both SEO and SEM are two essential strategies in online marketing and for this reason we will discuss the advantages of combining […]
Into account the purpose for which our audience uses each medium. Below I explain some cases: Our target audience may use Instagram or Facebook but do so purely for leisure and entertainment purposes, so reaching out to them from here could cause some rejection. We will rule out this route. […]
Another advantage of combining both strategies is that through SEM you will also be working on the visibility of your brand . This is very important because if your goal is to improve your positioning, appearing among the top positions (even with ads) will help you generate credibility and trust […]
You like to learn about studies and success stories from companies similar to yours. We will create our own success stories as downloadable resources. You are regularly kept informed of developments in your sector through webinars from organisations with a certain recognition. We will look for opportunities to collaborate with […]
