- Complementary colors are opposite each other on the color wheel, like yellow and purple, so they create the maximum sense of contrast.
- Analogous colors are neighbors on the scale, for example, blue and purple. They generally go well with each other, but don’t contrast too much.
- Monochromatic colors are all the tints, shades, and tones of a particular color, which we must work well to achieve a pleasing effect.
In addition to using these combinations intelligently, it is also convenient to take into account the values associated with color in each culture and analyze what the competition is doing in thi regard; Perhaps we are interested in choosing to differentiate ourselves from them through the color range of our page.
The typography
Typography is another fundamental element of landing pages that many companies do not give due importance to.
Sometimes the mistake of falling into fashion or trying to be original is made. But the truth is that this is an aspect that should not be risked, because the most important thing is readability .
Therefore, the recommendation is to use fonts that match the aesthetics of the brand and the rest of the website and that above all are easy to read. There are a handful of very common fonts on the internet that meet optimal readability requirements, such as Helvetica, Garamond or Times New Roman. My advice is to try different types, but always within the most common and readable.
5# The scroll
This landing page element has a lot to do with usability and user experience.
We know that 76% of users scroll to see all the content on a page, but this means that almost 1 in 4 only read what is “above the fold”. The conclusion is clear: most of the information on your landing page should be in the top half of the page, so that all users can see it.
This includes:
- The key messages: what advantages does your offer have for the user?
- The form for the user to leave us their data.
- The call to action: what do we want visitors to do?
The goal is to ensure that the 24% of users who do not scroll can still convert. Of course, as most do explore the rest of the page, it is still worth dedicating this space to delve into your offer, for example, with testimonials from your clients or other samples of authority.
The value proposition
Your landing pages should clearly answer this question: why am I interested in this?
The user does not care about the specific characteristics of a product or service, but the way in which he solves his problems. Therefore, your value proposition must convey affinity to the user and clearly demonstrate that you understand their needs. Thus, they will see your brand in a positive light and have more possibilities to interact with it.
There is no magic formula to define the value proposition of a brand, so my recommendation is that you simply spend time thinking about it and testing and working on concepts until you find the key words or phrases to define your offer. Always try to test your ideas with people outside your company (ideally, who are part of the target audience) and remember that you can always clear up doubts through A/B tests.
The call to action
Another element of your landing page that is absolutely basic and with a great impact on conversions . Sometimes a simple change in the call to action button can achieve spectacular results.
If the user receives a clear and direct message through the copy and the headline, but does not know what to do, they will surely leave our page. No one is going to waste time trying to figure out how to contact us, so keep it simple and easy.
The call to action can be in the form of a button, a link, or a search bar that takes the user to the desired action. These tips will help you optimize it:
- It should be clear and very easy to find . Typically, we will place Wallis and Futuna Islands Email List a first call to action after the headline and the description of the benefits. If the user has to scroll to see the whole page, it may be convenient to repeat it at the bottom.
- Use complementary colors to make it stand out clearly on the page, but always respecting the overall aesthetic.
- Experiment with different call-to-action copy, and don’t be afraid to stray from the classics like “Send” (for example, how about something like “I’m in”?).
Contact information
Sometimes, a user can reach our landing page without knowing anything about our company beforehand, so it is necessary to convey a feeling of trust .
To do this, we recommend always including this information within the elements of the landing page:
- Links to the privacy policy and the cookie policy.
- The physical location of the company, if we have an office.
- Information about the people with whom the TR Numbers user is going to contact (for example, an email or a Twitter account).
- A phone number. Even if it is a company that works online, having this information gives an impression of seriousness and makes it easier for the user to get in touch to resolve their doubts.
