2# Contact the media
Once the database is ready, I suggest calling the media that interest you the most so that you can begin to establish a relationship with them . So that the call is not uncomfortable, find an excuse that will serve as a hook to start a conversation and take the opportunity to introduce yourself and publicize your business. For example: “I have seen that you have published about this”, “I was calling to ask you about the study that you have just launched”, etc.
It is the most common form of communication between companies and the media.
A press release is nothing more than a writing in news format that includes the news of the company. To make it interesting try to tell a story , the media don’t want publicity so do your best to connect with the journalist.
Cameron Herold, author of several books and founder of the COO Alliance network, describes 3 simple steps to capture the attention of the media without spending a penny: know how you want to position yourself, know your target and pick up the phone. Herold insists on the need to define our focus, differentiate ourselves and tell a story that moves.
In addition, we recommend following the theory of newsjacking, that is taking advantage of daily news to communicate something relevant to your company. Keep an eye on current trends to raise your voice and make your opinion known. It worked for us: David Tomás, founder of Cyberclick, participated in a round Chile Email List table on hyper-personalization during the Barcelona show and we took advantage of a statement he made during the debate to communicate other issues related to data science . The result was very positive because some media published the information.
Finally, remember that when you write your press releases, it is important that you close them with a brief description of the company and the contact details of the press person.
4# Post interesting content
Use all your channels to publish quality content. If you have a blog, for example, regularly publish articles that are related to your activity and that position you as an expert voice on the subject. In TR Numbers this way, you will capture the attention of the media and you can become one of their sources. Create quality content, that is, your own content, worked on and from internal sources. Studies, ebooks, reports on trends are formats that interest the media .
