Inspiring Mondays is our longest running podcast, since in 2020 it is in its fourth season. In it we focus on talking about our brand values. Marketing Answers is a podcast that is in the launch phase and in which we take advantage of our experience in business podcasts. The […]
The main motivators for this are the increase in revenue, sustainability, the loyalty of existing customers, the acquisition of new customers and the increase in traffic to the physical store or website. recommerce or second-hand trade 4 6 The future of ecommerce: circular fashion Face with the sustainability crisis in […]
Consumers who prefer to buy from environmentally responsible brands have gone from 57% in 2013 to 72% in 2018, an increase of 15%. 59% of consumers expect clothing manufacturers to be ethical and sustainable. This fits perfectly with re-commerce , as buying a used garment reduces your carbon footprint by […]
The storyexperience is a concept recently present by Elia Guardiola, CEO of Serendipia, and Natalia Zapatero, managing partner of Turiskopio, at a conference on hotel innovation. In his opinion, “we have gone from storytelling, in which the brand defines the experience, to storyexperience, where the experience defines the brand “, […]
The more the establishment can charge for it”. The 8 principles of experience design The customization . We use the information we have about the customer to make them feel unique and special. The scarcity . The rare or exclusive always generates interest and attraction, and this principle is particularly […]
Finally, around 2015, the more variable fee remuneration model began to be introduced . It is the first introduction of the Scope of Value , that is, to consider the value of the work and the ROI . Currently. We see a tendency to incorporate mixed remuneration formulas. Definition: Scope […]
The rise of resale: market size and growth In the last three years, the growth of the second-hand trade has been no less than 21 times higher than that of the fashion sector. Let’s see some data about this booming market: In 2023, it is estimat that the second-hand market […]
For this reason, campaigns are carried out “by weight” and mechaniz, and this leads us to agencies not taking risks and stagnating instead of differentiating themselves. Instead, the Scope of Value encourages people to find creative ways to achieve better results . The Scope of Work does not align the […]
