Inspiring Mondays is our longest running podcast, since in 2020 it is in its fourth season. In it we focus on talking about our brand values. Marketing Answers is a podcast that is in the launch phase and in which we take advantage of our experience in business podcasts. The program will focus on digital marketing: we will talk about the news and trends in the sector and we will do interviews with other professionals. Thanks to Inspirational Mondays , we have managed to have a community of 1,300 followers on the Ivoox platform, and we also receive traffic from other platforms such as Google Podcast, Spotify or iTunes. At Cyberclick we believe that it is worth betting on company podcasts to do content marketing or reinforce an inbound marketing strategy , since we manage to both generate a brand and attract web traffic.
For example, you can take advantage of the podcast to invite listeners to go to
Your website to see certain information or even download content to generate leads that you can work towards the final sale. The podcast figures To better understand the landscape and get to know your audience before launching your podcast, let’s look at some numbers from Statista and Business Insider. Spain is a country Bahamas Email List with a lot of potential in terms of podcast content, since 40 % of Internet users listen to podcasts at least once a month. 65% of podcast listeners have started listening to them in the last 3 years . The topic of on-demand radio is beginning to be a trend, so it is a very good time to launch your company podcast and join it. A very outstanding fact is that podcast consumers listen to them for an average of 6 hours and 30 minutes a week , that is, almost an hour every day.
Therefore, if your program lasts 20-30 minutes, it fits perfectly into the daily consumption habits of users
44% of podcast listeners are millennials , that is, they are between the ages of 20-22 and 35-37 right now. It is important to take this audience into account when creating your content, but without losing sight of the fact that most users are in different age groups. The device most used to listen to podcasts is the TR Numbers mobile phone , but curiously where they are listened to the most is at home (48% of listeners). 26% listen to podcasts from the car and 12% do so from work. In the coming years, the consumption of podcasts from the car is expected to increase due to Bluetooth. Setting up your business podcast: what materials do you need? The first thing you have to take into account before starting to create your first podcast is the material you need.
