For this reason, campaigns are carried out “by weight” and mechaniz, and this leads us to agencies not taking risks and stagnating instead of differentiating themselves. Instead, the Scope of Value encourages people to find creative ways to achieve better results . The Scope of Work does not align the interests of the agency with those of advertisers. If we use a pay model bas on the amount of work, it will always be in the agency’s interest to put in more hours and the client to pay less, and this leads to mutual distrust: for one to win, the other has to lose.
On the other hand, if we use the Scope of Value, the agency and the client are align to achieve the maximum possible profitability
The Scope of Work causes agencies to end up self-imposing a limitation on their profitability. In the end, the amount of work that can be deliver is always going to Aruba Email Lists depend on the staff, and there is a limit to the number of hours that each worker can contribute. On the other hand, in the Scope of Value it is possible to achieve efficiencies that make the value contribut multiply.
With more thinkers and fewer producers
And generates more trust between clients and agencies, because when more value is generat, everyone wins. As a drawback, we can point out that today it is still difficult to calculate TR Numbers the real value of a campaign with precision. But luckily, we have more and more data and more means to analyze it and extract the insights that let us see what advertising really contributes.
