Although SEO is a long-term bet in online marketing strategies, the keywords most searched for by users have a strong seasonal component. Therefore, it is necessary that you investigate what are the specific Christmas terms that your users are looking for and think about how to optimize your website for them. The other […]
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Christmas is the season of consumerism par excellence, and the increase in sales of many brands is directly related to Christmas gifts. But it is also a time of stress, in which many users seek to solve the gift issue as soon as possible. How to take advantage of this trend? Very […]
If you haven’t started preparing your Christmas campaign yet , the best time is now! And it is that the best formula for success is to be well prepared. When planning your Christmas campaign , you not only have to think about a central message and a series of actions, but also logistics. Think now about […]
This concept is one of the most difficult for brands. You are investing in marketing, the CEO wants to see the results as soon as possible, and the marketing team is focus on generating leads and sales over creating valuable content. But confusing content marketing with advertising and being excessively promotional […]
Many brands are launching themselves to create content, but that does not mean that they are all doing it well. Content marketing has become a very popular strategy, but it is only simple on the surface. A large-scale content strategy is a complex and constantly moving machine, with different people involved and many pieces […]
Engagement ” is one of those English terms that doesn’t have an easy translation, or at least not in a single word. Literally, it means ” engagement “, but in the world of marketing , engagement symbolizes the long-term relationship with our users. A simple definition could be that engagement is the brand’s ability to engage the […]
Without a doubt, the level of participation in this social network is undeniable and if your intention is to take advantage of it to hunt for good business opportunities or capture the largest possible number of prospects, we suggest you pay attention to the following: 1# Bet on content creation […]
Surely you have already celebrated it with your co-workers and have made a dinner or company lunch to de-stress and have a good time together. We had a great time at Christmas lunch and the final climax was the invisible friend moment. The thanks was that we sent each other clues […]
Travelers no longer want to feel like tourists, but rather want to connect more closely with the local community. That’s why more and more sites like VizEat, Meal Sharing and WithLocals are springing up, allowing you to enjoy a meal or explore the city with natives. In the end, what you are […]
Before traveling, our parents consulted catalogs full of paradisiacal photos; Now, Instagram is in charge of giving us long teeth. Most of the brands related to travel marketing have an account in this network, while the influencers do not stop making us envious with the photos of their trips. 2# The online video Videos […]
Avoid the imposition of high fines (from €900 to €600,000)Increase the degree of trust with clients, contacts, suppliers, and collaboratorsOpportunity to implement an information security standard in the company’s work processes and the different digital marketing strategies What will you learn from the webinar? Notable novelties in the new Organic Law on Data Protection (LOPD) […]
In digital marketing we have the privilege of being able to see detailed metrics about what is happening at all times, so there is no excuse not to take advantage of it. Analyze what is happening at each step of the conversion funnel, from when users visit your page for […]