This concept is one of the most difficult for brands. You are investing in marketing, the CEO wants to see the results as soon as possible, and the marketing team is focus on generating leads and sales over creating valuable content. But confusing content marketing with advertising and being excessively promotional is a mistake.
Your content is not the place to shamelessly promote your company, your products or your services. Content marketing is a long-term strategy to build your brand , add value to your audience and earn their trust. So focus on connecting and not showing off.
5) A blog alone is not enough
See point 3: just as social networks cannot be your only form of distribution, you cannot be satisfi with having your company blog updated either. No matter how good a blog is, the percentage of Sweden Email List readers who subscribe is minimal. You only have your audience’s attention for a limite time and you can’t expect them to keep an eye on what you post.
Therefore, you need to have a comprehensive plan and be active on the sites where your audience is . Guest posting, public relations and native advertising will give you more opportunities to reach them and complement your content strategy.
6) Content Marketing and PR Feed Off Each Other
Both PR and content marketing help you reach TR Numbers and engage your audience, build your brand, increase awareness, and even generate leads and sales. The difference between the two is that content marketing is a long-term strategy, while public relations is more suiteto creating quick impulses. If you combine them, you will see that content creates new opportunities to launch PR actions and that PR attracts people to your site that you can retain and feed with content.
