The OKR methodology put into practice: Example
Global Annual Objective: Increase visibility and improve brand positioning. Objective 1 – Improve SEO Key Result – Organic web traffic above 50,000 […]
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What is the OKR methodology?
First of all, the OKR acronym translates as: Objectives Key Results (results) It is a methodology that is applied to
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What is inbound marketing?
Inbound marketing is based on a series of non-intrusive techniques designed to drive traffic to the brand’s website. Get visitors to
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What is attraction marketing?
Traditionally, advertising has been based on a “push” type methodology, in which the potential customer is impact without them having any
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The problems of the attribution model
Recently, Google has done an in-depth study on the new conversion funnel . To do this, it investigated the customer journeys of 2,900 real consumers, tracking their
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How to use the fear of loss in your marketing campaigns?
Have you ever wondered why so many brands and services offer free trial periods ? The answer is that once this period is
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5 psychology tricks to create more effective marketing campaigns
1) Tell stories about people As much as it is hard for us to admit it, human beings will never
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How to start integrating your SEO strategy and your loyalty marketing
Loyalty marketing or loyalty marketing consists of a series of techniques aimed at making customers make repeat purchases , be loyal to a brand
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5) Define your metrics
With all the bases clear, the time has come to get down to work and think about what exactly we
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Offer online order pick-up in physical stores
This method is based on creating a specific landing page for your local store, where the items that users can order
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Is automation the future of digital marketing?
Although sometimes we do not give it all the importance it deserves, the truth is that the voice has a
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Who are seniors 4.0 and why include them in your digital marketing?
The term “senior 4.0” refers to the elderly, whose number increases more and more as baby boomers turn 65. Within
