With all the bases clear, the time has come to get down to work and think about what exactly we are going to do to achieve the objectives that we have set for ourselves.
To begin with, we need to think about short, medium and long-term email marketing strategies . For example:
- Offer free trials of a new product in exchange for sharing the launch on social networks and using the newsletter to communicate it.
- Design special offers just for subscribers.
- Regularly send exclusive content that reinforces the link with the brand.
- Report events that occur near the place where the user lives and give them the opportunity to sign up for them from their email.
3) Design a step-by-step plan
The chosen strategy will determine the type of content that our newsletter should include, from the latest news to discount coupons. Obviously, this content will be based on what’s new, but it is always useful to have pre-designed templates that are consistent with the brand’s image in the rest of the channels. We must not forget the importance of interactive elements, animations, GIFs and others, but always maintaining visibility on different devices.
Within this planning of our email marketing strategy, we also need to define the frequency with which we will send content to users, seeking a balance between being present on a regular basis and not being annoying.
Finally, we will design an email marketing calendar in the medium term. For this, we have to make the decision about when to send the emails , that is, the most appropriate day of the week Honduras Email List and time. There are different studies that guide us on the moments with the highest opening and conversion rates, but above all we must consider whether it makes sense for our brand and for the content of the email. For example, we may be interest in reaching users when they are planning their activities for the weekend or, conversely, offering them help to start their work week.
4) Choose an email marketing tool
Today, to carry out an email marketing strategy, it is essential to TR Numbers have a tool that helps us manage the entire process. Email marketing solutions have multiple benefits, such as:
- Systematize the measurement of the campaigns . You will know at all times how many emails have been sent, the opening rate, the conversion rate and other data that is most useful for evaluating the success of your strategy.
- Facilitate the design of emails . These kinds of tools often come with tons of pre-built templates and even image libraries, so even small businesses can easily design professional-looking emails.
