Empathy is a true “superpower” that allows people and brands to stand out and be remember in the midst of noise.
Oprah Winfrey, the famous American presenter and interviewer, once declared that she had spoken to more than 30,000 people throughout her career and that they all want the same thing: to be heard. It’s a universal human need: few things make us feel better than feeling that we’re being heard, that what we say matters.
Therefore, being a truly customer-orient company goes far beyond answering the phone politely. It is not only providing an unbeatable service (although this is essential), but also and above all taking that extra step that shows that behind the company and its digital marketing there are people capable of listening to the audience.
In the end, this empathy and listening skills not only help us connect with the customer on an emotional level, but also have clear benefits for the business.
- 1# First of all, listening to customers will give us the ability to understand their needs . Behind every marketing strategy , there is a very simple truth: people look for products and services to satisfy their needs and thus improve their lives. It is common knowledge that in order to satisfy these need, we first need to know what they are… and that is not always easy. ” What do customers want? ” is one of the great marketing questions . As you may have guess by now, the easiest way to find out is… listen to them!You should not only pay attention to all the feedback that is sent to you through your digital marketing channels, but also proactively seek their opinions. It does not matter if you do it through online surveys, phone calls or even visits in person, what matters is that you reach out to your customers to find out what they think of you.
- 2 # Secondly, listening to the audience will help you to know what they think of the competition . Another of the great truths of marketing is that consumers have different Bolivia Email List choices when buying a product or service. Your brand is just one option among many, so in order to position it correctly, you neeD to know what the users of your competition think. Fortunately, today users openly share their experiences about products and services on the Internet. Spend time researching what other brands are saying and what their strengths and weaknesses are.
But the End Result Will Be Beneficial for You and Your Brand
- 3# And last but not least, listening to your audience can help you guess their future need . Here’s the jump between brands that just “comply” and those that border on genius. The consumer does not know what he need because he is not yet capable of imagining products and services that he has never seen. A good TR Numbers marketer is capable of using his imagination to anticipate his need, but for this it is first necessary to know him in depth. The star example of this ability is Steve Jobs, who manag to take Apple to the top by launching never-before-seen products, such as the iPhone. We can learn from him that a good marketer is one who does not settle, but rather goes one step further to reinvent the wheel.
Of course, there is one thing that you must keep in mind, and that is that to really listen to your audience, you have to be willing to change . It is useless for you to agree with them if you do not incorporate their contributions later. Sometimes it can be hard to take criticism in a positive light,
