1) Set goals for your campaign
Setting goals is a very basic step … but many times we continue to overlook it. Before starting a digital marketing campaign, the goals have to be very clear: it is not enough to say “I want to increase conversions”, according to Channel Sight .
Goals help you align your marketing campaigns to achieve common company goals, set reasonable expectations, motivate your team, and be aware of the numbers you can achieve with the resources available.
As a starting point , it can be useful to ask yourself what are the reasons why a user visits your website:
Search for information – For example, to answer a question or research a product or service.
Prepare a purchase : compare products and services, see opinions and ratings, read testimonials…
Train : Learn a new skill or discover how to use specific features of a product or tool.
2) Monitor your metrics frequently
Setting goals is all very well, but to ensure that they are met, you have to be able to measure your results objectively. And the easiest way to do it is through key performance indicators or KPIs .
KPIs are fundamental metrics that help you understand what factors are contributing to the success of your business. They also allow you to see what changes you have to make in your digital marketing to increase the conversion rate and improve your ROI.
The most important KPIs will depend on each particular case, but these 10 are a Brunei Email Lists good start for ecommerce brands :
Device used by users.
Canales.
New and returning visitors.
Exit pages.
Keywords.
Cart abandonment rate.
Average order value.
Customer acquisition cost.
Customer lifetime value.
Results by product.
3) Do mobile SEO
Over the last few years, Google has been moving from the traditional model (“desktop-first indexing”) to mobile-based SEO (“mobile-first indexing”). In practical terms, this means that your positioning will suffer if your website is not optimized for mobile phones.
What can you do to avoid it?
Take a look at Google’s mobile optimization test .
Make sure your website is responsive .
Match your mobile and desktop website content (with responsive design, it will update on both sites automatically).
Improve the loading times of your mobile website. Here’s another TR Numbers Google tool to help you out: PageSpeed Insights .
Develop a good internal linking strategy .
And, most importantly for the objective at hand, make it easy for users to convert from mobile phones. For example, you can use Google Autofill to make forms fill in automatically.
