This method is based on creating a specific landing page for your local store, where the items that users can order online and then pick up at the physical store are clearly display.
For this method to work, content needs to be personalized base on data like the user’s real-time location, store inventory, shipping times, etc.
Done right, this is one of the easiest methods to link a user’s online actions to offline conversions. Although logically it will not collect all possible transactions, you can obtain a sufficient volume of data to make extrapolations on your attribution model.
3# Launch online coupons to redeem offline
Discount coupons are not only excellent “bait” to increase purchases in the short term, but we can also use them as a tracking mechanism for our attribution model.
For this tactic to work, coupons must be geolocated and with a serial number. They also need to be single use. If we want to offer an even more powerful incentive, we can customize the offer base on the data we have about the user.
Once the coupon is redeem, we will have an unmistakable link between the user’s actions online and the offline conversion.
4# Device tracking after click
This method is very sophisticat and allows you to get more types of information about the online to offline attribution model. Here, a tracking pixel is install on the devices of all users who visit your local landing page. The device identifier allows each user to be link to a geolocat event in the store.
Post-click tracking solutions offer many functionalities, for Haiti Email List example, cross data between different markets or omnichannel solutions that allow you to combine anonymiz mobile identifiers with point-of-sale data that identifies a user through their credit card. In this way, you will not only know what actions a user has perform, but you will also be able to obtain detail information about segmentation.
5# Post-transaction attribution
Finally, we have marketing solutions base on identifiers that connect consumers online and offline, which allows us to obtain truly personal data (although it will always be anonymiz). By providing a TR Numbers unique identifier for each consumer, these solutions allow brands to find their audience online and using data offline and vice versa, unifying data from different sources.
In summary, there is no global solution that allows us to control the entire online and offline attribution model, but we can combine different options to understand the customer journey and increasingly improve our marketing.
