Many times, travelers are looking for Wi-Fi like water in the desert… and this offers several interesting possibilities to increase engagement:Many establishments and organizations offer free Wi-Fi in exchange for the visitor leaving their email. Although this offers interesting possibilities to grow your mailing list, keep in mind that these contacts are not usually of high quality.If you have a physical establishment in a tourist area, do not hesitate to make high-quality Wi-Fi available to customers. You will surely win her heart.
- Finally, keep in mind that users often use Wi-Fi to search for things to do, accommodation, or restaurants near where they are. To take advantage of this behavior, you need to have a business that ranks well in local search .
2# Take advantage of social networks
Companies in the travel industry are the most attractive for social networks, since they have many opportunities to share spectacular photos and videos and inspire users to live an adventure.
For your tourism brand to succeed on social networks, keep in mind that you must always have a long-term strategy . Building a community around your brand can be hard work, but the results are worth it. And of course, if you’re looking to generate engagement, focus on creating conversations and not just self-promotion.
3# Create a conversion-oriented website
As we have already seen, users prefer to book trips and solve problems from web pages, so having a complete and attractive site is an essential first step in any digital strategy in the travel sector.
In order for your website to give you the results you are looking for, you need to be very clear about what you want users to do when they visit it. Then, design landing pages clearly oriented to these objectives and, if possible, give them a boost with Social Ads campaigns or Search Engine Marketing (SEM) .
But although landing pages are essential, your page Australia Phone Number List cannot be based only on them. You will also need to have a content strategy that feeds it and gives users a reason to continue visiting you.
4# Strategically use opinions
Online opinions can sink a business or make it a complete success. Sometimes it may seem that tourism brands are at the mercy of the whims of users, but there are many things you can do to balance the scales in your favor:
- Encourage your customers to leave an opinion . Some ideas: reminder posters in your hotel or restaurant, email follow-up after the visit or even an incentive program.
- Always respond to negative opinions , and do so in a polite, constructive and decisive manner. If you do it right, you can go from a disgruntled customer to a fan for life.
- Be genuine . “Fabricated” reviews smell miles TR Numbers away and can cause you serious reputation trouble, so they’re never a good idea.
