In this phase we seek to attract traffic or, in other words, make strangers become visitors to our website.
To do this, we can use a wide variety of strategies such as:
- SEO : through optimization of our own website (SEO on page) and link building techniques (SEO off page), we seek to position ourselves among the first results of Google and thus obtain clicks when users search for terms related to our products or with the needs they solve.
- SEM : this technique is also based on improving our search engine positioning, but in this case we will use paid ads.
- Social networks : in addition to generating community and interaction around our brand, social networks can also help us to attract visitors. In addition to trying to generate organic traffic, we can rely on paid resources such as promoted publications or other social ads formats .
- Email marketing : this tool can be very valuable for generating visits, but beware of indiscriminate recruitment campaigns. Buying third-party databases is usually not a good idea, especially with the new GDPR rules.
- Branding and public relations campaigns : for example, events aimed at influencers.
In this phase, the appropriate content will be more generic, focused on solving a need that the user has detected and that in some way has to do with our brand. These are some examples:
- Blog Articles . To make them more dynamic, always prioritize readability: short paragraphs, lists, sections… When it comes to attracting clicks, it is very important to have a catchy headline. There are many formulas that can work. From “7 things you didn’t know” lists to “negative” headlines like “Big mistake I won’t make again.” But in any case, the most important thing is that they are careful and quality items.
- In-depth guides . This content seeks to resolve all the doubts of a user regarding a topic of interest and make them feel informed. They can be in blog article format (in which case it is crucial to include an index and well-differentiatesections) or through an ebook.
- Video tutorials . It shows users how to do something they need in a direct. Useful, and enjoyable way.
- podcasts . Another good way to attract visitors. Increase your brand recognition and position yourself as an expert in your sector.
Funnel phases: conversion
In the conversion phase , we look for the visitor to leave us their data to become a lead. Here are three resources that are especially important: landing pages, forms and calls to action.
The landing page is a page on our website specially design to capture leads, that is. For users to leave us their data in exchange for an offer or content of interest.
For a landing to work, it is important that the value offer is appropriate for the audience to which it is address. But that’s not all, since copy and design are also very important. These are some tricks to create better landing pages:
- Just like with blog articles, readability is very important. Remember: short El-Salvador Email List sentences and paragraphs. Lists and headings are your friends.
- Make smart use of white space , so it’s clear and easy on the eye.
- Remove all elements that are not essenti , for example,. The navigation menu. The idea is that the user cannot be distract before converting
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Clearly explain the benefits of the offer or the content to be download
The form is an essential element to attract and convert leads, since it is there where they will leave their contact information. It is important that all the fields are very clear. That it is easy to use and that it does not overwhelm the user by asking for too much information, although it is enough to be able to assess if we are interest as a lead.
Finally, the calls to action or calls to action are the elements through which we indicate to the user what we want them to do. They are generally button shap. When designing our landing. It must TR Numbers be taken into account that the user’s attention must always be direct to them.
We have seen that in this phase we can use content as a “hook” for the user to leave us their data. In turn, if you have reached this stage, they should already have a clearer idea of what you need and how to solve it. So we can offer you more specializ content. Here are some ideas:
