The more the establishment can charge for it”. The 8 principles of experience design The customization . We use the information we have about the customer to make them feel unique and special. The scarcity . The rare or exclusive always generates interest and attraction, and this principle is particularly valid in the tourism sector. Cultural symbols to reinforce the interactions between the brand and the client.
Novelty , another of the classic principles of marketing that is put at the service of the story experience
Immersive experiences , that is, that involve the five senses. The storytelling . The stories help connect with the brand from a more emotional level and stimulate Argentina Email List memory and loyalty. Memorable moments . We have to think about what moments we want our clients to remember and design them so that they generate an unforgettable impact. Simplicity and simplicity .
Because what is worn now is to avoid ostentation
Remuneration models throughout history In the 70s, advertising agencies charged their services based on an agency commission , that is, a percentage of the TR Numbers investment made in media or production by the advertiser. In other words, the larger the campaign size and reach, the more the agency charged. In the 90s, we moved to a fee remuneration model (per project, annual, etc.) negotiated based on the Scope of Work , that is, on the amount of work to be done by the agency (in the next section we will see in more depth what it consists of).
