Lead Generation: a journey that never ends
In digital marketing we have the privilege of being able to see detailed metrics about what is happening at all […]
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Essential lead generation tips
Content is the basis of any lead generation strategy, since it is the “bait” to attract users to your website. Content
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4 tools to improve your web conversion
Any action that revolves around increasing web traffic should be related to conversions. We can have many visits, but the most important thing
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How to determine CPC ad spend
Estimating the marketing investment you need to achieve optimal results depends on knowing the right formulas and applying them with common sense . So that
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Analysis of the website
In addition, all this work will be useful for other strategies that you want to implement, such as Inbound Marketing or Content
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Why you need a good competitive analysis in online marketing
Because it allows you to obtain a global vision of your industry and with it, to know what market share you can
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Take care of the design
A good CTA must enter through the eyes and call the eye to the first. Sometimes, things as simple as
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What is the CTA in marketing?
The CTA or call-to-action (“call to action” in Spanish) is the element that pushes the user to click to advance
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Facilitate a quick response
With traditional long reach campaigns, sometimes you have to wait very long periods to see the results and the attribution
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What is direct marketing?
Direct marketing or direct marketing is a type of advertising campaign that seeks to provoke an action in a selected group of consumers (for example, an
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What is a brand community?
When we use the concept of brand community, we are referring to a group of people who identify with what your brand represents
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Avoid the commercial tone
Yes, SEO is essential for users to find you when looking for information about a disease or a treatment… but
