Content is the basis of any lead generation strategy, since it is the “bait” to attract users to your website. Content marketing is estimated to cost 62% less than traditional marketing and generate three times as many leads.
But for it to really work, you can’t just produce content in bulk. You have to offer the user a real value and differentiate yourself from the thousands of videos and articles that circulate on the internet. As? Follow these three tips:
- Design a good buyer persona . To give the user something that interests him, you first have to know him. And the first step for this is to stop and create a buyer persona or robot portrait of your ideal client: what problems do they need to solve, what are their tastes and needs… Thus, you will be able to adapt your content so that it fits like a glove.
- Experiment with different formats . You no longer have to stay in blog articles. We know that the visual triumphs and attracts, so go ahead with infographics, photo galleries, videos or even interactive content and live broadcasts. You can also tell your brand story through ephemeral content, like Snapchat Stories.
- Think of your content as an investment . Creating Slovenia Email List unforgettable content requires time and effort, and the results are not usually immediate. For this reason, when budgeting and planning content marketing, it should be considered as a medium-term investment.
2) Think carefully about your distribution strategy
It is useless to create fantastic content if it never reaches the users who need it. Many marketers make the mistake of dedicating all their energy to creating content and then limiting themselves to sharing it on their blog and social networks. But if you want to generate leads, you need to pay attention to this point.
The first step for your content to reach the desired audience is to have a good SEO strategy : when users search for your brand, you have to be there.
Be aware of new trends in SEO and changes in algorithms, especially with the rise of voice search . When typing in a search engine, users often search for single keywords, and often make generic queries. Instead, when they search through virtual assistants, they use natural phrases and seek to answer urgent questions. It is, in short, a very TR Numbers different way of planning your SEO strategy.
As with content marketing, SEO is a long-term bet. If you’re looking to get quick results with targeted lead generation campaigns, SEM can be a great option to direct users directly to your landing page.
