Today’s traveler loves to research the places they are going to visit, and is usually in charge of managing their flights, hotels and tickets. And what is the star site to investigate? Exactly: search engines.
It falls out of the drawer, therefore, that having a well-positioned website will be a strategic resource of great value. Of course, the competition for the first page is very high, so we are interest in doing a good study of our market niche and choosing the keywords most likely to gain a foothold.
8) SEM
Given the high level of competition for organic positioning, it makes sense to reinforce our brand with SEM ads that allow us to reach the coveted first page. As is logical, the competition is also high here, so you have to take maximum care of the quality of the ads.
9) Geolocation
“Look where I am!”. A few years ago, geolocation marketing was limited to sites like Foursquare or Google Places, but today there are many networks and options that incorporate it.
When planning your tourism marketing strategy, think of original ways to use geolocation to interact with your users when they visit key sites.
10) Virtual and augment reality
Before a trip, virtual reality solutions are another great resource to show a destination to your potential audience.
As for augment reality, its applications in tourism New Zealand Email Database marketing are exciting. For example, in Bacoli, Italy, they have design an app that is used on submersible tablets to improve the experience when visiting Roman ruins under the sea!
11) Big data
Another technology that has a lot to say in tourism is big data. Given that it is a sector that is highly influence by fashions and trends, being able to use the data to predict the next destinations or booming types of tourism gives us a great competitive advantage. To achieve this, the role of the data analyst is essential.
12) Gamification
Gamification is a common strategy to build customer loyalty and increase sales . And one of its most interesting aspects is that it does not necessarily have to be online. For example, a campaign to promote Palm Springs TR Numbers used two gigantic blocks of ice to advertise direct flights to this destination from New York. Passers-by had to “break the ice” using different tools to get prizes.
