Do you remember the times when we traveled with the guide in hand? Smartphones have revolutionized the way we move around the worland, thanks to the popularization of roaming and Wi-Fi, travelers are using them more and more.
Of course, you want to have a mobile-friendly site where key information is easy to locate. But if you want to go further, think about the role that travel apps can play for your brand.
2) Social networks
Social networks play a key role in all stages of tourism marketing :
- Before the trip, the images of social networks serve as inspiration when choosing new destinations.
- During the trip, users use them to keep in touch and envy their followers with their best photos.
- And then, in addition to continuing to share images, they are a key site for recommendations.
Although all popular social networks can be part of a strategy in this sector, in my opinion perhaps the one that stands out the most is Instagram , due to its visual and aspirational component.
3) Social Ads
Social networks are a key strategic channel, so it makes sense to reinforce them with an advertising investment through Social Ads.
The multiple segmentation options of this type of platform allow us to focus on users who are more likely to be attracted to a specific destination or offer. We can also use them to do remarketing, launch lead capture campaigns or get more downloads of a travel app.
4) Specialized platforms and opinion sites
You know: Tripadvisor, Trivago, minube… These sites that bring together travel opinions have become an essential reference point for 21st century travelers.
Every travel brand should include this type of platform in its strategy, but always being aware that authenticity is key. Trying to manipulate opinions in our favor never works in the medium and long term.
5) Video
Video is an excellent medium for destination Netherlands Email List marketing and getting viewers to dream of their next vacation.
Within tourism marketing, we may be especially interested in 360 videos (ideal for showing the most spectacular destinations) and live broadcasts , to share events from around the world.
6) Referral Marketing
” Word of mouth ” continues to be one of the favorite ways to decide which destinations to travel to, and social networks promote this phenomenon.
Referral marketing is based on trust , since users “trust” the opinion TR Numbers of a friend or family member more than an anonymous one. We can incorporate into our strategies different means to encourage recommendations, for example, through automated emails after a stay in a destination.
