More than the future I would say that it is the present. Today consumers expect a very personal level of communication from brands and, luckily, we have technology capable of dealing with it. The key is that companies are able to meet these consumer expectations
What do you think are the trends in marketing automation that will mark this 2019? Where are we going?
I believe that the trends of 2019 have to do with people, we must put them at the center of any business and although this has already been said actively and passively, I believe that this year we must face it once and for all. Customers no less expect us to communicate with them as Amazon has been doing for a long time, for example. Any company must be able to implement a strategy that allows it to communicate with each of its customers, through different channels, at the right time and adding value.
How automation helps us to be more efficient?
Marketing automation allows us to simplify tasks, especially in the creation or execution phase. Having marketing automation platforms that allow us to automate campaigns in different channels allows us to focus our efforts on analyzing results to add value and not waste time executing said campaigns. Therefore, it provides us with a brutal time saving.
What role does marketing automation play in creating personalized customer relationships?
It means understanding user behavior and “tracking” it to send them relevant communications. It also allows us to integrate with the offline world, with geolocation or geofencing tools , for example, we can reach a very high level of personalization and we can even take advantage of external factors from our database, such as time, to personalize our messages and advise clients. Personalization goes far beyond including the consumer’s first and last name, this is clearly outdated.
Clearly, automation can have an impact on turnover, it all depends on Germany Email Database the sector, country, level of maturity, etc. From our experience we know, for example, that marketing automation accounted for 16% of their sales for some of our clients in the automotive sector. The impact is obvious and it is very clear.
We know that you will be one of the speakers at Smartketing, the new Cyberclick event. Can you give us a preview of what you’ll be talking about?
On May 29, at Smarketing, I will tell, based on a practical case. The opportunities offered by marketing automation in the entire process of selling a product. You will learn about automation and how to maximize touch points with your consumers.
This is how we hope it is, if you are interested in learning TR Numbers more about Smartketing and attending. Visit the website and look at the different options available, both face-to-face and streaming.
