The digital marketing plan is a document that includes, at a minimum, the following information:
- The situation of the brand, both internally and externally.
- The objectives that are intended to be achieved and that will always have to be coordinated with the general business goals of the company. Some companies choose to include the online marketing plan as a section of the general plan and others work with separate departments, but it is important that they are always coordinated.
- The strategies and actions that we are going to carry out to achieve those objectives (temporary planning, description of the campaigns, tasks, etc.).
- How are we going to measure the results of the actions?
Having a well-developed digital marketing plan brings multiple advantages to the company:
How to make an effective digital marketing plan step by step
- Deepen the knowledge of the market and the target audience. A good marketing plan always starts with a research phase that will let us know what the situation is and how we can respond to it.
- Align digital marketing actions with the general objectives of the brand, so that all company departments are rowing in the same direction.
- Use available resources in an efficient and organized manner, without unnecessary spending on budget or staff time.
- Improve internal communication , since all team members can use the marketing plan as a guide to coordinate with each other.
- Improve communication with the client . In the case Kyrgyzstan Email Lists of marketing agencies, it is essential to prepare the online marketing plan together with the client, to ensure that it meets their expectations and needs. Throughout the entire project, the client and the agency may refer to the plan to follow the evolution of the actions.
- Give an effective response to crises, since we will have foreseen different scenarios in which the objectives are not achieved.
Video where we explain the steps to follow to create your digital marketing plan
Analysis and starting point
To know where we want to go, the first step is to see in detail what scenario we are in. Therefore, an effective online marketing plan always starts with a research phase.
In this section, we need to answer the following questions:
- What are the products and services we offer? What is the company’s unique selling proposition?
- What have we done so far in our online marketing and what results have we obtained with it? Is there talk of us on the networks?
- How is our website ? Are there aspects that we need to improve?
- Who do we want to address?
- What is the competition doing ? How does our brand TR Numbers compare and what can we learn from them?
