Any mailing is money for a business, the investment of which will bring either profit or loss.WhatsApp conversion rate in 2024 is 45-60%. That means that potentially every 6th user can bring money to your business through a well-written message chain.Considering that mistakes do happen when launching mailings, we have collected the most common ones and supported them with examples from TextBack cases. WhatsApp mailings: errors The most common mistakes when launching mailings
Most mistakes can be prevented at the start.
Sending messages without the recipients’ consent
-sending unwanted messages is a violation of the platform’s policies and is considered spam . Users who did not want to receive emails from you will start complaining, and brazil whatsapp number data your account may be blocked.The absence of an “Unsubscribe” button is one of the ways to get blocked by WhatsApp. If there is no obvious and easy way to unsubscribe, the user will most likely send you to spam, and frequent hits there are a shortcut to a ban.
For example, adding this button helped MK Elite reduce the WhatsApp mailings: errors number of user complaints about mailings.Lack of strategy – if there are no clear and measurable goals for WhatsApp advertising campaigns, then the likelihood of achieving positive results will be low; without a content plan, you will not be able to track progress and refine the email chain at each stage.
Lack of audience segmentation – different audience segments have how to build telemarketing leads different needs and preferences. A non-segmented base based on interests, purchasing behavior and other important criteria will not allow sending personalized letters to customers, although personalization is one of the most important criteria for a good mailing.
Ignoring user complaints – Frequent complaints from customers will europe email reduce the quality of the account number , which may lead to a ban in the future.
Sending content that violates the messenger’s rules
messages for the purpose of fraud, fake news and illegal offers. WhatsApp mailings: errors Algorithms strictly monitor that only verified and safe content reaches users.
One-way communication – the lack of quick responses,
an answering machine or a chatbot to generate quick feedback can lead to a negative reaction from customers. When communicating in messengers, people expect a quick response, unlike email or SMS.
Analytics is not processed – this concerns key indicators: Open Rate, Click Rate, Conversion Rate and others. This data reflects the level of your communication with customers. Without analysis, you will not be able to edit letters and improve their effectiveness.
How TextBack corrected shortcomings using the examples of the Evitastore and Gardenmart cases
Working on mistakes is an opportunity to turn the result to your advantage, win over the client, and also more confidently form subsequent mailings. The most important thing is to be honest with the audience and not try to hide the failure, because through recognition and dialogue you can get the most important value – the client’s trust.
Case “Evitastore”
We worked with EVITAStore – an online boutique WhatsApp mailings: errors of professional cosmetics and certified cosmeceuticals. The client came with a request to get additional revenue from a customer base that was not active in email.
During the work process, we encountered errors that had to be corrected
Problem: time limit.
Due to technical issues, some notifications were sent to users with a delay, and some of them at night, which irritated people. Solution: For all trigger scenarios for user actions,
we limited the sending time from 9 a.m. to 10 p.m.
Problem: Difficulty with promo code.
It turned out that many users entered the promo code symbols in. Cyrillic instead of Latin, and because of this it did not work.
Solution: The error was corrected by using lowercase letters,
it became obvious that the promo code should be written in Latin.
Problem: using a promo code for bonuses.
The promo code for bonuses had a mechanic that was not
very obvious to some customers, although the promo code WhatsApp mailings: errors came with instructions. The promo code “did not work” and complaints were processed manually.
Solution: added an additional button “Promo code does not work”,
where we placed instructions with screenshots WhatsApp mailings: errors from the personal account, and the number of requests decreased significantly.
