The CTA or call-to-action (“call to action” in Spanish) is the element that pushes the user to click to advance in a process that we have designed and whose final objective is conversion. It usually takes the form of a button that takes the user to another page.The CTAs are oriented to make the user behave in a certain way, for example, by filling out a form or going to the purchase page. One way to look at it is as a tool to convert potential customers into end customers , or to direct users from a generic site (for example, our website or our social media profile) to a landing page that is especially conversion oriented.
5 tips to improve your calls-to-action
If there’s a universal truth to this marketing thing, it’s that Saudi Arabia Email Database generic solutions often fall far short. And of course, CTAs are no exception. Hence, it is good to keep in mind a few keys to create the best ones. What should you do?
1) Segment
We often see generic call-to-action buttons with text like “learn more”, “submit” or “download”. Although they can sometimes be valid, it is always better to explore a little more to see what may interest the audience we are looking for the most.
A good way to segment CTAs in marketing is based on the buyer persona or “type customer” we are targeting. If we have analyzed them well, we will have different customer profiles and, therefore, we will be able to easily see which is the offer that can attract them the most and express it through our calls-to-action.
Another very useful approach can be to think about the stage of the conversion funnel they are in:
- Visitors: These users have only just begun to discover our brand, so they probably aren’t ready to buy yet. Our objective in this phase will be that they go to a certain page or pages within our site.
- Leads: here we will have to get the user to leave us their data in order to start a more personalized relationship. And for this, we must offer valuable content with an attractive CTA.
- Clients: finally, we have calls to action aimed directly at TR Numbers converting to sales, in those clients who are already willing to buy. Make sure they are irresistible!
