Word of mouth is one of the most classic marketing tools , but no less effective for that.Getting a campaign to go viral is a huge boost to brand results. Including lead capture . But in addition to the influence of the luck factor. It is necessary to have a well-plann viral strategy .
The basic ingredients of this strategy are having content of great interest to the target audience and a dissemination strategy that makes it as easy as possible for the content to be shared. For this. Social networks play a very important role. Depending on the characteristics of the content. We can opt for a perceived approach (the user knows from the beginning that he is seeing advertising content) or a covert one. Where the brand is only revealed later (always preventing the user from feeling deceived or disappoint). .
9) Training
Training is a very powerful lead magnet , mainly for B2B companies. This Norway Email List technique is very simple: we offer users training content (guide, course, webinar…) in exchange for them joining our database. The more this training is related to our products and services. The more qualifi the leads we obtain will be.
10) Your own website
Finally. A technique so obvious that it can be overlook: use your own website as a source of capturing leads . Write down these tips:
- Include a contact phone number and email on all web pages. Not just the contact page.
- Optimize your website to offer a good experience from all screens and devices. A website that does not look good or does not load can make us lose many potential leads.
- Integrate your landing pages naturally. Think about TR Numbers the user’s journey through your page to see where you can contact forms with offers that are tailor to their interests.
- Include a live chat or other express contact method to make it as easy as possible for users to communicate with you.
