The use of virtual assistants has changed the way we search for information, and consequently makes brands have to rethink their SEO to keep up.
Not only do we speak in a very different way than we type, but voice searches often focus on very specific and immediate information. For this to work, tourism marketing strategies must rethink the way brands organize their websites.
14) Storytelling
Deep down, we all travel for the same reason: to create stories . The best brands take advantage of this strategy in their marketing, for example, including anecdotes about celebrities in a location or accommodation to get travelers to connect with them on a much more personal level.
15) Marketing emocional
Without a doubt, in tourism marketing you have to bet on the emotional. Travelers seek to get out of their routine, open their minds and ultimately experience positive and different emotions.
Therefore, when planning your strategy, one of the most important questions is: what do you want users to feel ?
16) Experiential Marketing
Today’s consumers, especially millennials , are spending less Nicaragua Email List on material goods and more on experiences. This is great news for the tourism sector, since experiences are precisely its raison d’être.
If you want to sell more in the travel sector, focus your strategy on selling experiences and not rational advantages or characteristics.
17) Personalization
There are more and more people who are encouraged to travel, and the result is that there are more and more different types of travelers, from the low-cost backpacker to the one looking for exclusive experiences. It is also important who we travel with: couples, seniors, groups of friends, solo travelers, with or without children…
In the end, all these factors give rise to a clientele that seeks increasingly unique and TR Numbers personalized experiences. Faced with this situation, figures such as the travel advisor emerge, capable of designing trips tailored to the needs of each client.
