1) Definition of the target audience
This section describes the consumers your brand is targeting, including both their demographic (age, gender) and psychographic (interests) profiles and their wants and needs related to the products and services you offer.
My recommendation for this section of the marketing plan is that you stop to create a buyer persona or “robot portrait” of your ideal client. The essential information that you must include are:
- Who is it? General profile, demographic data and identifiers.
- What motivates you? Your primary and secondary goals and challenges and what the company can bring you.
- Do you need us? Your goals, complaints and most common problems.
- How can we help? Marketing and sales messages that can help us connect with him.
- What are your pain points? Here we must identify what is the problem that leads the user to do a certain search and what words are used for it.
- If we can clearly identify our target customers, we can more effectively target our ads and speak to them in their own language.
2) Unique Selling Proposition
Having a unique sales proposition is essential to distinguish your company from the competition.
So much so, that many successful companies are defined by their unique selling proposition. For example, it is the case of Mercadona and its “always low prices”.
If you haven’t defined your company’s unique selling proposition yet, the marketing plan is a good place to include it.
3) Price and positioning
Pricing and positioning decisions should always be well aligned . For example, if you want to position your brand as the highest quality in the industry, having a price that is too low could be detrimental.
To find the most appropriate pricing policy and Kazakhstan Email List positioning, it is advisable to carry out a good study of the market to see the gaps left by the competition. It is also necessary to take into account the objective characteristics of our product and the cost of manufacturing it.
4) Distribution plan
Along with price, product and promotion, distribution or “placement” is another of the classic 4 P’s of marketing , so it cannot be missing from the company’s marketing plan.
The distribution plan details how your products and services can b , for example, through an ecommerce on your website or from distributors such as supermarkets. Of course, it is possible to combine different distribution channels to optimize the reach.
5) Offers
Offers and promotions aim to get new customers and get the old ones to buy your product again. Although they are not essential for the proper functioning of the company, they can help you grow faster.
In this section of the business marketing plan, you TR Numbers should detail aspects such as free trials, money-back guarantees, packs of different products and, of course, discounts.
