volume and we want to make sure they find us.This point is crucial, as it is essential to know the role of the different agents involved in the sale : who is the decision- The keywords maker, the influencer…
Like these there are many other cases in which a company
in the B2B sector may need help from time to time through Social Ads or AdWords.
Offline Marketing
Finally, within the different offline marketing strategies, I would like to highlight participation in trade fairs and events in the sector in person. Although many events have been suspended for a while, they are gradually being reactivated and in some cases they are an exceptional opportunity to meet potential clients, as well as to reinforce our image in the sector or communicate new launches.
I hope this article has helped you organize your ideas and you ha
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Solution timeframe : In the B2B sector, solutions are provided
in the medium or long term and a certain collaborative relationship with the supplier is sought. In contrast, in the B2C sector this relationship is not sought and the solution is expected to arrive in the short term.
Finally, it is worth noting that the same organization can have two aspects: one oriented towards B2C and the other towards B2B. For example, a soft drink production company can, on the one hand, focus its strategies on finding importers and distributors, but at the same time be carrying out campaigns that make it gain recognition among end consumers.
Steps to create a marketing campaign
Now that we know what a marketing campaign is and the particularities of the B2B sector, we are going to explain step by step all the keys to launching your campaign.
Before you start
What should a marketing campaign have? Before we get down to the practical part, we need to make some decisions regarding several issues:
Goals
First and foremost, define the objectives of your marketing campaign . As you have probably heard many times, to ensure that they are met, they must be SMART:
Specific (specific)
M easurable (measurable)
Achievable (achievable)
R elevant (relevant)
Time -bound
To do this, you must ask yourself: What is the purpose of the campaign? Your objectives may be, for example, to obtain a certain number of leads, MQLs or SQLs , a certain number of new clients, resource downloads… The more specific they are, the better you will focus your campaigns.
For more information you may be interested
in reading this article: How to define sales and marketing objectives quickly and easily .
Audience
Who do you want to be interested in your middle east mobile number details product or service? What segment of the population do you want to impress? Keep in mind that in the B2B sector, even if you want to close a sale with an organization, there are still people behind it (although it may sound obvious, sometimes it isn’t). Therefore, in this sector we america email list can segment by their position within the company, company size, location…
Depending on your sector, production scope or logistics capacity, you may need to target a specific geographic area . Imagine that your company is dedicated to designing industrial solutions in the food sector. It would be useless to attract the attention of a maintenance manager of a large German company if, when carrying out the project, the transport and subsistence costs of the deployed personnel are going to be impossible to cover.
Particularities of B2B marketing
Differences between B2B and B2C customers
Although they may overlap in some aspects, marketing aimed at other companies (B2B) and marketing aimed at the final consumer (B2C) are actually very different: they differ not only in their audiences and the channels to communicate with them, but also in their strategies and applications.
B2B marketing addresses the need
interests, and challenges of those making purchases on behalf of an organization, so the customer is actually the company itself. B2C, on the other hand, must cater to the desires and interests of individual consumers, so the customer is the person themselves.
Taking this HubSpot article as a source , in summary, there are several differences if we take into account several factors:
Meta : In B2B, customers focus on ROI
while in B2C they look for deals and entertainment.
Agents involved : in B2B sales, several people are involved in making the decision, while in B2C the decision usually depends on only one person, who will normally be the one who enjoys the product or service in question.
