With traditional long reach campaigns, sometimes you have to wait very long periods to see the results and the attribution relationship is not always completely clear. But direct marketing is different.Instead of launching broad communications to introduce users into your conversion funnel, here you are directly targeting them for a direct result. This way, it’s much easier to get feedback on what works and what doesn’t.
4) Eliminate users who won’t convert
Direct marketing makes it easy to create a highly refined database. for example. Eliminating those users who are not interest in receiving communications from your brand. The new GDPR regulations give people the power to clearly choose what information they want to receive.
And deep down, this is good news for brands and not an obstacle. If you eliminate the users who are not really interest in what you offer, you can focus on the ones that really matter.
Examples of digital direct marketing campaigns
Newsletters
Direct email marketing is one of the most interesting online channels to achieve loyalty and conversions.
Newsletters are the “bricks” that form the basis of San Marino Email List email marketing campaigns. These are brand communications sent periodically to a database. Their content is generally informative. but you can also use them to highlight promotions and offers specially adapt to the target.
If you are going to use this technique. Remember that with the new data protection regulations, users have to specifically click on the box to accept the sending of your newsletters.
telemarketing
This strategy has been around for a long time, But many companies continue to use it with good results. The key is to properly filter the database to ensure that you only target potentially interest users.
Another aspect to take care of is the script of the calls. You have to be able to quickly deduce if you are facing a potential client or not. For example. you can ask directly: “would you be interest in a TR Numbers service to reduce your spending on X?”. If the user says no, it’s better to politely dismiss the call.
