The organization of a company determines its way of working and can have a great impact on its results.
Most B2B companies are organized around investors and shareholders. At the highest level of management are CEOs, and the people who actually serve customers are lower down. The result is that companies are often more concerned with satisfying shareholders than with serving customers.
Instead, B4B companies are structured around the customer . All resources (administration, sales, shipping) are organized to detect your needs and respond to them as quickly as possible. This type of structure is based on collaboration, openness and co-creation, not an authoritative chain of command.
4) Do you create products and services that help your customers?
Product creation is a fundamental difference between B2B and B4B companies: business to business creates products and services to sell to customers, while business for business companies create products and services based on customer needs. Once again, we see that being able to listen to customers, detect their needs and empathize with them is very important.
5) What do you do to interact with your customers and offer them a great experience?
Traditionally, companies have focused more on earning revenue than satisfying customers. This approach worked very well when customers didn’t have many options to choose from. But in the social age, this is no longer the case.
Now, customers and consumers are at the center of the system and Belarus Email List have many options to choose from. Therefore, the priority should not be to sell them products, but to connect with them in a genuine way.
If this sounds like science fiction to you, there is a very interesting example that shows that B4B is not only possible, but works: Atlassian, a company valued at 5 billion dollars, does not even have a sales staff!
Some keys to evolve from B2B to B4B
If you have detected that your company is still in the B2B phase of its evolution, you may think that you need to make a radical change. But this does not have to be so: it is possible to evolve in a natural TR Numbers and progressive way, introducing small steps to get closer to the client-companies and better understand their needs. These are some keys that can help you on the way to the world of B4B.
