In today’s world, more and more people are checking their email on mobile devices. In fact, according to a recent study by Litmus, 46% of all email opens now take place on mobile. This means that if you want your email subject lines to be effective, you need to make sure they’re optimized for mobile. Here are a few tips for writing email subject lines that get opened on mobile: Keep it short and sweet. The average mobile user only sees about 50 characters of an email subject line before it gets cut off. So, make sure your subject line is clear, concise, and easy to read on a small screen. Use keywords. When people are searching for your email in their inbox, they’re more likely to see it if your subject line includes relevant keywords.
Personalize your subject lines
When you personalize your subject lines, you’re more likely to get your recipient’s attention. You can personalize your subject lines by including the recipient’s name, location, or other relevant information. Create a sense of urgency. If you want your recipient to open your email right Wedding Photo Editing away, create a sense of urgency in your subject line. You can do this by using words like “breaking,” “urgent,” or “limited time.” Avoid clickbait. Clickbait subject lines are those that are designed to mislead the recipient into opening the email. These types of subject lines are often seen as spammy and can damage your sender reputation. Here are some examples of good email subject lines that are optimized for mobile: New Sale: 25% Off Everything! Your flight to Paris is confirmed. [Recipient’s name], you’re invited to our annual conference. Last chance to save on your favorite products.
tips to improve your email marketing
following these tips, you can write email subject lines that get opened on mobile and help you achieve your email marketing goals. Here are some additional tips for writing email subject lines that get opened on mobile: Use active voice. Active voice is more engaging and attention-grabbing than passive voice. For example, “Get 25% off your next purchase” is more effective than “25% off your next purchase is available.” Use TR Numbers strong verbs. Strong verbs add power and impact to your subject lines. For example, “Discover the best new products” is more effective than “Check out our new products.” Use numbers. Numbers are attention-grabbing and can help to increase your open rates. For example, “5 tips to improve your email marketing” is more effective than “Tips to improve your email marketing.” Use punctuation sparingly. Too much punctuation.
