Recently, ESIC’s Institute for the Digital Economy has carried out the first study on ” The most relevant and disruptive technologies in the digital economy ” . Among its results are the 12 technologies that will dominate the future of digital transformation, giving rise to trends that will appear or develop much more in the coming years. Do you want to know what they are and how they are going to change the marketing landscape ?
1) Service robotics
According to the International Federation of Robotics (IFR) , a service robot is a robot that operates partially or fully autonomously to perform services useful to the well-being of humans and equipment, excluding manufacturing operations. This is, in a few words, it is about assigning robots to make our lives easier or more entertaining.
Regarding digital marketing, we have, on the one hand, a new market sector with infinite advertising possibilities to persuade users to put a robot in their life… and on the other, the possibility of using this type of technology to create campaigns with a level of interaction never seen before.
2) Autonomous vehicles
No more driving! Thanks to autonomous vehicles, we will be able to move from one place to another without having to pay attention to traffic. This frees up a large amount of free time to communicate through digital media or to consume content.
In this case, the digital transformation frees Belgium Phone Number List up a series of microdisconnection spaces in travel that we can use to connect with the consumer, through valuable content or advertisements that have a positive impact.
3) artificial intelligence
Undoubtedly, one of the technologies with the greatest impact to change the marketer’s life. Today, we already have two very clear applications of artificial intelligence in digital marketing : chatbots and artificial intelligence tools for ad optimization.
Chatbots are artificial intelligence solutions capable of having highly personalized conversations. Last year Facebook added them to its offer of services for brands, so that they could optimize their customer service and carry out personalized promotions. Of course, this is just the tip of the iceberg: as these types of programs become more and more sophisticated, we will see how the field of possibilities expands.
On the other hand, there are already solutions based on artificial intelligence to get more out of ads on social networks, and Google has implemented a system of this type in its ads to determine if an audiovisual or content can harm the image of the brand that It is announced.
As these types of tools develop, we will see how TR Numbers they deal with more and more aspects of the marketer’s day-to-day, leaving us free to dedicate ourselves to what humans do best: strategy and creativity.
