Before traveling, our parents consulted catalogs full of paradisiacal photos; Now, Instagram is in charge of giving us long teeth. Most of the brands related to travel marketing have an account in this network, while the influencers do not stop making us envious with the photos of their trips.
2# The online video
Videos are a trend in digital marketing , and travel marketing could not be less. This format has great potential for storytelling, which is why it is very suitable for discovering new worlds. If you want some inspiration, at this link you can take a look at the best travel marketing videos of 2017.
3# Personalized trips
Most travelers spend almost as much time planning their trip as actually traveling: booking the most interesting flights, searching for hotels and apartments, researching the best places to visit… But the South Africa Email List latest trend in travel marketing is for someone else to do everything . that work for you. These are “travel planners”, professionals who specialize in designing tailor-made trips according to the preferences and interests of each client.
4 # Home sweet home
The rise of AirBnB has had a major effect on the marketing of the travel industry. Tourists no longer want to go to impersonal hotels, but to places that make them feel at home. The result is that accommodations are striving more and more to give their facilities a personal touch and even concepts such as Zoku are emerging, which offers travelers accommodation in “homes away from home”.
5# Local authenticity
One of the reasons for AirBnB’s success is that their accommodations have a local flavor that is hard to find in chain hotels. To keep up with this trend in travel marketing , there are already many hotels that hang works by local artists on the walls and offer regional dishes in their restaurants.
6# Combine work with pleasure
Business travelers are no longer satisfied with the same old gray TR Numbers experience, but want to get the most out of the places they visit. In fact, there is even a term in English for this concept: “bleisure” (combination of business, business, and leisure, leisure).
