- Be able to measure easily . It is absolutely essential that the objectives are quantifiable and are associated with a key performance indicator (KPI), since otherwise we will not be able to monitor their evolution. In fact, a clear results measurement plan should be defined at the same time that we set the objectives.
- Have a deadline . All the objectives must be defined in time, since this helps to distinguish between different stages and mark an action plan to achieve them.
Finally, it should be taken into account that the same online campaign can respond to several objectives at the same time, so we do not have to limit ourselves to just one.
3) Choose the channels and actions well
Today we have endless resources to carry out our online marketing campaigns , so it is essential to filter and focus on the channels and actions most likely to achieve the results we are looking for.
To begin with, we have to keep in mind that different channels and strategies may be suitable for different stages of the conversion funnel . For example, in the initial phase (TOFU) we can use display ads to generate visibility. In the MOFU stage. Email marketing may be suitable for lead nurturing . And when the user is ready to convert (BOFU), we can give it one last push with remarketing ads .
It is also convenient to do a good study of the online media that our ideal clients use the most. Ideally. This information should be part of the buyer persona.
Another very useful tool to be clear about this choice is the customer journey. Which will help us visualize the different contact points necessary for a person to become a customer of the brand. And it is that in general, we will have to impact him several times and through different means to achieve the conversion that we are looking for.
4) Segment the audience correctly
Segmentation is one of the most powerful keys to the best digital marketing campaigns , since it allows us to reach the right person at the right time and save a lot of unnecessary effort.
We have an incredible amount of user data today . But we need to use it wisely to get the most out of it. To get started, write down these recommendations:
- Explore targeting options for social media ads, such as Facebook Ads . Through its tool, you can define a lot of aspects about your ideal audience, from the exact location to their marital status, hobbies or the devices they use.
- Think of segmentation not only from a static characteristics point of view, but also from the point of view of the user’s life (for example, newlyweds, people who just moved to a certain city…).
- Run A/B tests with different audience segments and compare the results with each other.
- Use tools like lookalike audiences and remarketing.
- Automate your marketing as much as possible to be able to divide the public into highly precise segments and offer them highly personalized campaigns.
5) Dare to risk
If we want to stand out in an environment as saturated as online Malaysia Email List campaigns, we can’t just do what everyone else does. Thanks to the analysis of the competition. Surely you have already identified what other brands are doing, so dare to be different!
Surprise, shock, be controversial, make people laugh… there are many strategies that we can use. But what is clear is that we cannot leave people indifferent. In the following section you can see 5 examples of unique online campaigns to inspire you.
1) Kale Limp de MailChimp
This email marketing platform decided to make a virtue of necessity and take advantage of the ways in which users mispronounce their name. To do this. He launched a series of surreal online campaigns TR Numbers with different variations of “MailChimp”. In this one, “Kale Limp. They reveal the surprising origin of one of the hipsters’ favorite vegetables.
