Every year, Black Friday causes a shopping frenzy around the world. For customers, it is an opportunity to buy a favorite or otherwise unavailable product at a bargain price, and for companies, it is a way to increase conversion into sales.
According to a study by DriveResearch , 75% of surveyed US residents plan to shop online this Black Friday. As for the domestic market, following last year’s promotion, online Black Friday with WhatsApp sales grew 1.5-3 times compared to other months of the year, as Izvestia wrote . Analytics by YUKassa showed that stores associated with the payment service saw their turnover grow by 11%.
What to expect this year
According to a November 2023 VTsIOM poll , despite belgium whatsapp number data the fact that more than 90% of Russians know what Black Friday is, only 50% of them are sufficiently informed about the promotion. This means that additional information for customers will be very useful this year as well.
Preparation for Black Friday consists of analyzing sales for previous months and developing a marketing strategy adapted to your business and needs. First, you need to decide on the main goal: to increase sales by attracting a new audience or reactivating a “sleeping” one, increase brand awareness, Black Friday with WhatsApp and strengthen customer loyalty.
Depending on this, dean implementation plan, which must include:
Working with the database – analysis and improving seo and sem positioning has become segmentation, studying audience requests.
Working with analytics – collecting statistics and subsequent europe email reflection will help improve the results of advertising campaigns in the future.
The effectiveness of a multi-channel approach
and the introduction of messenger marketing as one of the key
ways to increase customer engagement should not be ruled out .
Our experts have developed a step-by-step guide for marketers on
what to do before, during and after Black Frida Black Friday with WhatsApp to increase sales using WhatsApp.
From this guide you will learn:
How to Develop an Effective WhatsApp Strategy.
How to work with a database and which segment to choose for mailing on Black Friday.
Statistics of real WhatsApp campaigns.
Universal mechanics for increasing sales on Black Friday.
Examples of mailings from major brands.
Let’s prepare for Black Friday effectively together!
