In the era of digital economy and the explosion of artificial intelligence (AI) , the application of AI in marketing and business activities is becoming more necessary than ever. Using AI in marketing brings new opportunities to businesses, optimizes marketing processes and helps businesses save time and costs. AI is now becoming an inevitable trend in the marketing field. So, how will the application of AI change the marketing industry?
How is AI changing the “face” of the marketing industry?
How is AI changing the “face” of marketing?
Nowadays, the application of AI in marketing is becoming more and more popular, which helps businesses carry out marketing activities more effectively. AI has the ability to: search, synthesize, select and analyze information from many different sources, thereby making decisions or required results. In addition, the application of AI in marketing also helps marketers create ideas and optimize different types of content, while helping businesses personalize customer experiences.
Search, synthesize, select and analyze information to make a decision or achieve the required result
In their article titled “AI and the New Machine Age,” authors Thomas H. Davenport and Rajeev Ronanki assert that “Companies should consider the business possibilities of AI rather than just focusing on its existing technology.”
The application of AI in marketing has become an important support activity in analyzing and synthesizing information for marketers, helping to make effective decisions in research and building marketing plans. By using AI in marketing, marketers can quickly find information about customers and the market to develop appropriate marketing strategies.
Applying AI in marketing helps to search, synthesize, select and analyze information.
AI helps search, synthesize, select and analyze information
ChatGPT is a recently acclaimed application that combines OpenAI’s GPT-3 machine learning model and Big Data to process natural language and answer questions from users. Considered one of the most advanced natural language models today, ChatGPT has created a fever in this field. In addition, ChatGPT can also act as a virtual assistant and a powerful assistant in the field of marketing, helping to synthesize and summarize information, write content and scripts for different usage scenarios, and even write programming code in many different languages.
Along with ChatGPT, several other online tools also apply artificial intelligence to optimize search performance and aggregate information for users. +
Hyper Auditor platform uses AI to discover and compare account quality
Similarly, Similarweb also uses Big Data and AI to analyze and aggregate data from billions of websites, mobile apps, and third-party data sources, thereby providing accurate analysis and reporting.
According to a recent survey, 71% of brands believe that they don’t know their customers very well, which explains why 66% of marketers surveyed want brands to invest more in building customer awareness and relationships. AI-powered voice assistants, chatbots, and IoT will give businesses the ability to set reminders and notifications, and provide accurate and clear customer information when needed.
Generate ideas, create and optimize content formats
Artificial intelligence technologies such as natural language modeling (NLP), deep learning, and machine learning are applied to analyze and synthesize information from various sources, creating high-quality content that is relevant to the target audience.
By entering prompt information, selecting audience and writing style, users can use AI assistant to create high-quality content suitable for different platforms, such as websites, social networks, emails, etc.
Popular AI content creation services like Write Sonic, Copy.AI offer these features.
We can see a typical example, which is the giant Amazon – a pioneer in applying artificial intelligence to create content marketing ideas. Specifically, Amazon has developed a tool called “Amazon Rekognition”, an image analysis system that uses deep learning to analyze images and extract information. From there, Amazon uses this tool to detect and analyze new trends and trends, and create content marketing ideas that suit the needs of users.
“Amazon Rekognition” is an analytics system that helps Amazon detect and analyze new trends and
“Amazon Rekognition” is an analytics system that helps Amazon detect and analyze new trends and
See also: Google changes its view on AI content tools
AI in Automation Marketing
In the tasks of the Marketing department, there are many linear processes that are often repetitive or occur conditionally. Therefore, using automation workflows in these activities will help increase efficiency and save time significantly.
Some basic examples of AI-powered Marketing Automation include:
Automated Email Marketing: Automate the process of sending emails to customers based on actions they take on your website or previous activities like opening an email or clicking a link. For example: Send a welcome email or discount notification to newly signed up customers.
Automated advertising: Use automated tools to create and manage online advertising campaigns based on factors like audience, geographic location, and keyword searches.
Create Automatic Landing Pages : Use tools to create automatic and optimized landing pages to attract and convert customers.
Automated customer data management: Automate the process of collecting and analyzing customer data to optimize marketing campaigns and increase sales.
Automated content creation: Use automated tools to create marketing content like blog posts, social media posts, or videos.
There are also more complex and advanced Marketing Automation applications. Some AI applications are capable of reading all emails sent to the company’s general customer care inbox and automatically classifying them. The most important emails will be sent to the consultant, while less important or unanswered emails will be archived or automatically responded to by AI.
Marketing Automation applications help automate marketing activities, increase efficiency and reduce time. Popular applications include:
Email Marketing Automation:
automatically send emails and messages periodically, according to events or customer behavior to increase engagement and optimize marketing strategies.
For example, ActiveCampaign is a full-featured marketing automation tool that allows businesses to automate email marketing and other marketing activities, as well as manage leads and existing customers.
Social Media Marketing Automation: automate social media management activities, including posting, interacting with customers, monitoring keywords and hashtags, updating content, etc.
Automating social media management activities requires the help of AI tools like Agora Pulse and Sprout Social. Sprout Social is a powerful social media management tool that offers post scheduling, data analytics, and marketing automation. Agora Pulse is a social media management and marketing automation tool that allows you to schedule posts, manage your inbox, and create polls.
Lead Management Automation:
automatically manage information about potential customers, build customer tracking and care processes.
Marketing Automation applications help automate activities in the field of Marketing.
Marketing Automation applications help automate activities in the field of Marketing.
For example, HubSpot is a Lead Management Automation tool that provides lead management automation, from information collection, behavior tracking, interactions to lead nurturing.
Another example is Mailchimp, which allows users to create multiple customer journeys on the platform. Each has a set of pre-defined workflows and marketing tasks. Totango provides a library of workflows and content that are tailored to different customer journeys, allowing you to automate a wide range of customer experience scenarios.
Optimize and personalize customer experience
In the digital economy, AI (artificial intelligence) has become an important tool to optimize and personalize customer experiences. From big brands like Amazon, Netflix to smaller businesses, AI is being used to increase the quality and efficiency of services, products and customer experiences.
Applying AI in marketing helps optimize customer experience by collecting and analyzing customer data to make more relevant recommendations. AI algorithms buy job function email list can analyze large amounts of data to find trends and patterns, thereby creating recommendations that match each customer’s preferences and needs. For example, e-commerce sites like Amazon use AI to recommend products that are relevant to customers based on their purchase history and preferences.
Additionally, applying AI in marketing also helps personalize the customer experience by creating customized experiences for each customer. For example, music apps like Spotify use AI in marketing to create playlists and song recommendations based on each user’s preferences and listening habits. News reading apps like Flipboard also use AI in marketing to recommend news relevant to each user based on their reading history and interests.
Spotify uses AI in marketing
Create playlists and song recommendations based on customer preferences
Spotify uses AI to create playlists and song recommendations based on customer preferences
Netflix, for example, uses algorithms to recommend movies, TV shows, and other content that matches each customer’s preferences and viewing habits. These algorithms are built on data such as viewing time, movie genre, favorite movies, and customer reviews. As a result, Netflix can recommend new movies, hot content, and match each customer’s preferences, creating a better viewing experience and increasing customer satisfaction.
In the AI era, marketing is undergoing significant aol email list changes and businesses need to embrace this trend to improve the effectiveness of their marketing strategies. Using artificial intelligence helps businesses optimize their marketing strategies. With the continuous development of artificial intelligence, the future of marketing promises to become even more exciting, helping businesses achieve success and differentiate themselves in today’s business market.