1) Personalization
Today, marketers have many opportunities to personalize user experiences , and the travel industry is a good example of this.
According to a New Epsilon study , 87% of consumers say they are more likely to buy from travel websites or apps that offer personalized experiences, but only 64% of travel sites are doing it right.
To increase conversions , it is important to make the visitor feel that they are receiving personalized treatment and that they are not just “another number”. And once someone has converted, feeding the relationship in a personalized way with offers and information of their interest will help us to foster loyalty and brand loyalty.
Tools such as smart forms can help us collect data about the people who visit our website and thus be able to send them communications that are tailored to their interests and preferences, as well as modify the experience on the website itself.
2) Remarketing
Remarketing is one of the most powerful tools in the marketers Turks and Caicos Islands Email List arsenal and it is offering more and more possibilities .
Remarketing or retargeting allows you to re-interact with users who have visited your website or interacted with one of your brand’s channels, but have not yet become customers.
You can remarket through different channels, for example, the Google search network, display ads or social ads . But the basic process is always the same:
Using the platform on which we are going to remarket
- we generate a conversion pixel (usually it is a few lines of code).
- We insert the conversion pixel on all the pages of our website , or on the specific sites where we want to record visits. From that moment, the pixel will begin to capture data about the people who visit our page and add them to a remarketing list (that is, a database of your visitors).
- When the remarketing list has a sufficient number of users, we can TR Numbers start launching campaigns specifically for them. By creating several successive impacts on the same user, the possibility of converting will be much higher.
- Do you want to know how to remarket on Facebook, Instagram, Google, LinkedIn and Twitter? Click here and download our free course.