By itorial Staff with No comments Digital MarketingSocial networks
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Yesterday, the third ition of the YouTube Work Awards 2023 was held at the YouTube Arena in Madrid, where the most creative, innovative and effective campaigns on the platform over the past year were recogniz. On this occasion, Hijos de Rivera, Telefónica and the Volkswagen Group have been the main protagonists with two awards each . Meanwhile, ING, Viajes El Corte Inglés and Diageo have also been award in different categories.
As report by YouTube in
A press release today, Friday, September 29, the campaign “ La Escalera de Cervezas de 1906 ” by Hijos de Rivera has won the Grand Prix, which recognizes the most effective, creative and innovative project, and the All Mia Orchestration , for the exercise that uses different types of channels to tell its story.
For its part, Mi Movistar: No es Black Friday, es Mejor de Telefónica has won in two recent mobile phone number lead newly creat categories: Best Collaboration: Brand & Creator, which awards the campaign that most effectively uses collaborations with content creators to tell its story, and Digital Mia Orchestration , the digital project that uses several digital content platforms.
Two Volkswagen Group
A brands have also won an award each. The CUPRA and Rosalía campaign from of when writing a product description be sure Seat has won the Best Brand Campaign category, which recognises the best brand awareness campaign. The German brand’s ID Buzz project has also been award in a newly creat category, Best Formats Campaign, for the exercise that uses different types of formats to tell its story.
Other awards at YouTube Works Spain 2023
The other three companies award last night were ING, El Corte Inglés and Diageo. The bank was already award last year in the categories Best Brand Campaign and Breaking Barriers. In this ition, it was its Nómadas campaign that won alb directory the award for Best Full Funnel Campaign, the project that best demonstrates the role that YouTube plays in driving full funnel conversion .
