Why is it necessary to have a digital marketing plan?
The digital marketing plan is a document that includes, at a minimum, the following information: The situation of the brand, both internally […]
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The final ingredients of the marketing plan
Partner Strategy Here we will look for other brands that we can collaborate with for mutual benefit. For example, if you sell
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Step by step marketing strategy
6) Marketing materials Marketing materials are all the content you use to promote your brand to present and future customers: website, catalogues,
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Marketing plan: the basics to get started
1) Definition of the target audience This section describes the consumers your brand is targeting, including both their demographic (age,
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Christmas marketing tips: communication and creativity
16) Decorate your web page . A very simple trick, but one that can reinforce branding and the brand experience for customers:
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Christmas marketing tips: channel strategy
1) Starts in July. Start preparing Christmas marketing in July ?? Yes, as you hear, we have not gone crazy (and other experts
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Chanel campaign with blank spaces. minimalist.
The era of gridded web design is long gone. The websites that follow the latest trends dare to bet on irregular,
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10 web design trends for 2019
1) Design systems A design system is a collection of reusable components, subject to a series of rules, constraints, and
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The OKR methodology put into practice: Example
Global Annual Objective: Increase visibility and improve brand positioning. Objective 1 – Improve SEO Key Result – Organic web traffic above 50,000
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What is the OKR methodology?
First of all, the OKR acronym translates as: Objectives Key Results (results) It is a methodology that is applied to
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What is inbound marketing?
Inbound marketing is based on a series of non-intrusive techniques designed to drive traffic to the brand’s website. Get visitors to
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What is attraction marketing?
Traditionally, advertising has been based on a “push” type methodology, in which the potential customer is impact without them having any
