Here you have the 10 most effective lead capture techniques of the moment, I leave them summarized in an infographic and also detailed in the text of the article.
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1) Inbound marketing
According to Hubspot’s ” State of the inbound 2016 ” study , 59% of marketers say inbound marketing is the best resource for generating qualified leads . Since the premise of this model is to attract consumers to our brand, instead of directly targeting them to advertise products and services, it makes sense to think that captured users will have a better chance of becoming customers.
The most important keys to generating leads with inbound marketing are researching our buyer persona to find the content and offers that may be most attractive to them and making sure to ask users for permission in a clear way to enter them into our database. Here the double opt-in technique comes into play, which implies that users have to confirm their acceptance twice.
2) Videos
Videos are a real lead capture “mine” that many marketers don’t take advantage of. But the truth is that they offer many possibilities for users to leave us their data :
- Within the video itself . You can include a text link superimposed on the video that leads to a key site on your website where the user leaves their data, or the protagonist of the video can encourage the user to do so, or both at the same time.
- On the end screen of YouTube . When a user finishes watching a video, a menu with different options is displayed, as suggestions of what to do next. Among them, you can include a link to Paraguay Email List one of your landing pages or other key content.
- In the description of the videos . The different platforms for hosting online video include a brief description in text format. This is another great place to add a link to some downloadable content.
- Creating videos with integrated forms . A very interesting option that few marketers take advantage of. You can create your own with tools like Wistia.
- Using the video itself as a lead magnet , that is, offering users the chance to download it for free in exchange for leaving us their information.
3) SEM
SEM is one of the best assets for capturing leads, since it allows us to create very strategic and optimized campaigns .
To improve the capture of leads from your search engine advertising, the keyword here is “optimize”. Each landing page must be optimized for a series of very specific keywords , and the corresponding ads TR Numbers must also include them. Don’t be afraid to create as many campaigns and ad groups as necessary to ensure that each offer is clearly separated and targets only the users who are most interested in it.
Another option to take into account is to create retargeting campaigns , which show ads only to people who have already visited your website and are therefore more likely to become leads.
