- The most successful marketers invest 40% of their total marketing budget in content marketing (B2B Content Marketing Report). The average spend among all respondents was 26% and the least successful invested only 14%.
- 70% of consumers want to learn more about products through content and not traditional ads (Content Marketing Institute). This information can help us put our budget into perspective and decide to bet on more inbound methodologies.
- 55% of marketers said blogging content was their top inbound priority (HubSpot). This is because of the confidence that relevant and engaging content will maximize their reach and bring them inbound leads.
- 70% of marketers lack an integrated content strategy (Altimeter). Although it seems that most marketers are aware of the great importance of content, more efforts are still needed to integrate different channels cohesively.
content marketing
- 61% of marketers said their top inbound priority was to improve SEO and increase their organic presence (HubSpot). Data collected by HubSpot in 2018 confirms that investing in SEO wisely can bring a huge increase in quality traffic.
- The most popular lead generation techniques are social networks (47%), email (46%), content or videos (39%) and SEO (38%) (Ascend2). According to the same report, the least popular lead generation tactic was paid ads.
- The most popular lead nurturing techniques are email (47%), content Cabo Verde Email List or videos (45%) and social networks (40%) (Ascend2). In last place we have the events and demos and, once again, the paid ads.
- 49% of users decide to interact with text ads (Clutch). This study, carried out in 2018, suggests that users are able to recognize and differentiate paid ads from organic results, but still decide to interact with the ads.
mobile marketing
- In the third quarter of 2018, 37.25% of web visits came from computers and 53.59% from mobile phones (Monetate). Tablets attracted 8.67% of visits, while the remaining 0.49% came from “other devices”. Undoubtedly, one more reason to have a responsive and correctly optimized website.
- In July 2018, 52.95% of the world population used mobile devices and 43.11% desktop computers (Stat Counter). The use of mobile phones already surpasses that of computers, which is a great opportunity for marketers to communicate with potential customers wherever they are through mobile marketing .
- In the third quarter of 2018, conversion rates were 3.94% from desktop computers, 1.84% from mobile phones, and 3.78% from tablets (Monetate). Despite the dominance of mobile, these devices still lag behind when it comes to converting. Although the final purchase is more likely to take place on a computer, it is still essential to have an optimized website that contributes positively to the final decision.
- 90% of all tablet and mobile traffic comes from Google (Business Insider). The world’s largest search engine processes around 3.5 billion searches a day, and at this point it doesn’t seem to have any major competitors.
- By the end of 2019, 94% of small business websites will be optimized for mobile (Clutch). Although many small companies still do not have a website, those that have opted for digital marketing TR Numbers are clear about the importance of being responsive.
- About 11% of online shoppers use mobile phones to shop online every week (Statista). The latest data suggests that the percentage of mobile shoppers is still low, but more than twice as many say they plan to make mobile purchases in the future.
