In addition, all this work will be useful for other strategies that you want to implement, such as Inbound Marketing or Content Marketing. Since you will need to carry out a previous keyword analysis to start and you already have it done.
In the world of online marketing, your website is like your home: the base from which all strategies come out. For this reason, we are going to stop to see the website of each competitor in detail, paying attention to aspects such as:
- The user experience : how easy is it to use the website and find what you are looking for? Here, we are going to put ourselves in the shoes of the user and reproduce their customer journey to identify the strengths and weaknesses.
- Usability : closely related to the above, but considering the technical aspects from the point of view of the company . For example, if they use https protocols, what payment methods they support, etc.
- The content : the content strategy provides a lot of relevant information to the analysis of the competition. We must evaluate both the static content of the web and if they make some type of regular publication, for example, through a blog.
4) Analysis of social networks
A brand’s social presence is its “window on the world”, which tells us how it engages with users. Therefore, it gives us a lot of insight into how this company understands its online marketing. To do a good social media analysis, try to answer at least these questions :
- In which social networks does the brand have a presence?
- How many followers do you have on each network?
- How often and what type of content doou Sri Lanka Email Database publish on each network? Do you have a preference for a particular format or formats?
- What level of engagement does it generate? (Comments, shares, reactions…)
- Do you always respond to user comments? If not, what criteria do you use to answer or not?
- What objective do you think he is trying to achieve with his social media strategy?
5) Analysis of the pricing strategy
Last but not least, we are going to look at what is perhaps the most important decision factor for consumers: price.
In many cases, obtaining this information can be as simple as consulting the websites of the competition or its distributors. In others, however, the prices are not in sight. Normally it is usually TR Numbers advised that we pretend to be an interested client to obtain information about prices; In addition, this way we will be able to see how their customer service process works.
