- Television continues to have an important weight in information work, since 77.4% of . Generation X and 64% of millennials use it to find out about current events .
- Social networks represent one of the great differences between generations: 74% of millennials use them to find out about current affairs, but only 54.6% of Generation X do the same.
- Digital media are use by 52.7% of Generation X members and 44.7% of millennials.
- The use of the radio also presents significant differences: it is use by 31.1% of Generation X and 16.4% of millennials.
- The traditional press is use by 29.8% of Generation X and 20% of millennials.
- And finally, 1.2% of people from both generations state that they do not find out about current affairs in any medium.
How do offline and online media relate?
Regarding consumption habits, there are two major trends in the combination of online and offline media:
- ROPO : search for online information about Benin Email List products that are purchas offline. On a scale of 1 to 5, Generation X carries out this practice with an intensity of 3.54 and millennials with 3.72.
- Showrooming : search for offline information about products that are purchase online. In this case the intensity is 2.72 for Generation X and 2.84 for millennials.
What social networks do they use and what content do they follow?
The use of social networks is the majority for both TR Numbers generations: 93.4% of Generation X and 95.9% of millennials. In both cases Facebook is the most popular network .
The biggest differences are in the use of YouTube (66% of Gen X, 78.7% of millennials) and Instagram (62.4% of Gen X, 78% of millennials).
Regarding the type of content, Generation X seeks more content related to news and current affairs and sports , while for millennials music, series and TV, beauty and fashion, and games are more popular .
