- In general, Monday is a bad day to launch an email marketing campaign, since users tend to clean out their inbox to eliminate spam from the weekend and at that time they are usually in a hurry to prioritize what is important . That means that our mail has a high probability of being delet.
- You can try your luck if your target audience does not follow typical office hours, or if you think that your email will manage to stand out and attract attention in the midst of email cleaning.
Tuesday
- The central days of the week (Tuesday to Thursday) are usually the most interesting, since users have more time to manage emails.
- Tuesday is the day with the highest performance for the B2B, training and education and tourism and leisure sectors.
Wednesday
- It is the second day with the highest opening ratio of the week (after Thursday). Users start planning their weekend, so it may be a good time to offer them options.
- The ideal day for press, media and distance sales.
Thursday
- Thursday is the star day for email marketing campaigns, since Romania Email List it has the best data of the whole week. On the negative side, it is also the time when more campaigns are sent, so the competition is greater.
- A particularly interesting day for the banking and insurance, non-profit, fashion and retail sectors.
Friday
- It’s a day with a high number of sends, but the results drop as the use of email decreases as the weekend approaches.
- Friday is a good time to captivate the undecid (who don’t yet have plans for the weekend) with last-minute deals.
Weekend
During Saturday and Sunday, the reading of emails is considerably reduc, but users have more time available to pay attention to them. If you are targeting a more familiar or adult audience, it can be an interesting option.
As you can see, there are many moments that can TR Numbers be interesting to launch your email campaign, so we are talking about guidelines rather than “absolute truths”. If you really want to get the most out of your email marketing strategy , our recommendation is that you try different moments and compare the performance of the campaigns . Do you dare to tell us about your results?
