1. Continue to use invasive advertising. Banners, pop-ups and interstitials are a thing of the past. Many users find them annoying and more and more are installing ad blockers to avoid them: Adblock Plus alone, one of the most popular, has more than 50 million users. If you want to be heard, avoid invasive formats and bet, for example, on native advertising or other more friendly formats.
2. Post at any time. All digital media have audience peaks and declines and moments with more or less content competition. Hitting the right moment, that is, the one in which many of your users are connected but there is little content competing for their attention, can mean doubling or tripling the impact of your publications. Include the time factor in your content planning and avoid idle hours on social networks , you will see how you get much more out of your investment in digital advertising.
Articles that may interest you are:
- Instagram: best time to post and get more likes
- Facebook: best time and day to publish your posts
- HOT hours to post on your blog
- What is the best time and day to post on Twitter?
3. Put the community manager intern
Many brand managers still make the mistake of believing that social networks are “for youngsters” and that anyone who knows how to use Facebook can take over the company’s digital Cameroon Email List presence. Mistake! The position of community manager implies a great responsibility. Since it is the image of your brand before millions of potential users. It is not enough that your community manager does not make spelling mistakes: he must be a person with the appropriate training to have a strategic vision of the communication of your brand and not lose his head in moments of crisis.
4. Confuse visits with results
Another very common strategy mistake is to think that the objective of our online presence is to bring visitors to our website or blog. Although increasing our traffic and visibility is important, it is TR Numbers essential to have clearly defined conversion goals: downloads, subscriptions, online sales… and focus on attracting quality traffic that increases conversion rates.
5. Not taking email marketing into account. Many times this channel is neglected in exchange for newer and more colorful formats, but email marketing still has a lot to contribute to your brand. Your email marketing program can be a true “secret weapon” to multiply conversions. But for this it is not enough to send a standard newsletter to all your users every month.
