- More than 88% of companies are doing social media marketing (Adweek). In 2019, it is estimat that users will spend 2 hours and 51 minutes online per day, of which 2 hours and 22 minutes will be dedicated to social networks.
- 90% of users have communicat directly with a brand on social media (Smart Insights). Having well-attended social media channels can be a great idea to streamline your customer service.
- 89% of messages to brands on social networks are ignor (Sprout Social). On average. It takes brands 10 hours to respond to user messages, but users are only willing to wait a maximum of 4 hours.
- 94% of marketers use Facebook ads (Content Marketing Institute). Facebook remains the most use social network. With more than 2.3 billion monthly active users.
- 51% of marketers plan to increase their organic investment on Facebook (Social Media Examiner). Despite this. Facebook is declining in importance for marketers: in 2018, 67% consider it the most important platform, but in 2019 this figure has dropped to 61%.
email marketing
- The best content to offer in an email is a discount (38%), followed by informative brand content such as articles or videos (36%) (DMA). Loyalty discounts are also a good idea, since they manage to attract 30% of users.
- Each pound invest in email marketing achieves an average Cambodia Email List return of 32, that is, an ROI of 3,200% (DMA). The ROI of email marketing is simply incredible, since it combines very low production costs with great effectiveness that is maintain year after year.
- In 2018, personaliz emails with artificial intelligence increas marketers’ revenue by 41% and CTR increased by 13.44% (Return Path). AI-powered personalized messages connect with users at times when they are most likely to see and respond to them.
- Emails with custom subject lines are 50% more likely to be open (Cision, Newswire). Something as simple as customizing the ROI subject line of your emails can make an essential difference in your marketing numbers. Custom subject lines stand out and make your message seem intimate and relevant.
- 46% of emails are open from mobile devices (Litmus). Once again. We see that mobile is essential for a wide variety of digital marketing strategies, and email marketing could not be the exception.
Cookies in marketing
- Session cookies : they are the most common and also the most ephemeral. Since they are delete when the user closes the browser.
- Persistent cookies : unlike the previous ones, these cookies are not deleted when the browser is close. But when their expiration date arrives or when the user deletes their browsing data. They are used to save information about the behavior of a user on a website during a certain period.
- Secure Cookies – This type of cookie is use exclusively TR Numbers on HTTPS connections and saves data in an encrypt format so it is not vulnerable to attack.
- Zombie cookies : their great peculiarity is that they are stored on the device and not in the browser, so it is possible to access them regardless of which browser is being use. Furthermore. They are capable of copying themselves after being deleted, and are often used for illegitimate purposes.
