By itorial Staff with No comments Content MarketingDigital Marketing
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The leading podcast platform iVoox has present its III Report on podcast consumption in Spanish 2023 , bas on a survey of more than 3,600 listeners, data from its more than 5 million users and an analysis of the most relevant trends in the sector. The study analyses listening and monetisation habits in Spanish podcasts over the last year, with listeners who continue to listen frequently, are more willing to pay and receptive to advertising.
With more than 13 years of experience
iVoox has more than 75 million monthly listeners and also has the largest catalog of podcasts in Spanish, with an offer of more than 500,000 programs in Spanish. In 2020, the platform launch the iVoox Observatory to provide metrics and data that allow creators, professionals and brands to understand the Spanish-language podcast industry.
The results of the 2023 Spanish Podcast Consumption Report
Below, we are going to list the most important conclusions from the 2023 Spanish specific database by industry Podcast Consumption Report from iVoox, one of the podcast platforms that we highlight in Marketing Insider Review.
Spanish-language podcast listeners listen to 9.5 hours of content a week
In 2023, Spanish-language podcast listeners listen for 9.5 hours a week, playing 4.2 episodes on average in total. Podcast listening is growing, with 36.21% saying they listen to more podcasts than last year, or do so with the same frequency as the of when writing a product description be sure previous year (54.05%). 48.01% listen daily and 62.71% of listeners listen to podcasts more than 4 hours a week (+ 6.13% compar to 2022).
Listeners subscribe to an average of 4.9 podcasts, and almost 40% of respondents follow between 4 and 10 different podcasts, while 20.76% follow between 10 and 20. The mobile phone (97.20%) is the most commonly us device for listening to podcasts, ahead of the car (13.42%) and the computer (10.27%). The report also makes it clear that podcast listening is clearly done alone (96.91%), although the percentage of alb directory listeners who do so in the company of their partner (12.36%) or family (2.12%) is growing.
