You like to learn about studies and success stories from companies similar to yours. We will create our own success stories as downloadable resources.
You are regularly kept informed of developments in your sector through webinars from organisations with a certain recognition. We will look for opportunities to collaborate with these organisations.
Originality
You must be able to communicate your value proposition efficiently and, at the same time, be creative. Remember that “He who gives first gives twice.” The more original you are, the more you will attract the attention of your audience in a positive way. The goal is to be difficult to forget and to be remembered when they need you. Of course, without going overboard and without exceeding the limits of your brand image, always maintaining the usual tone.
Integrate your channels
We have already talked about the importance of defining the media and channels well. The next step in relation to them is to integrate them correctly, using a cross-channel strategy .
This way, we can manage data in real time and keep the campaign KPIs up to date. Only then will you be able to see if your campaign is working or, on the contrary, if you need to make some changes. It also allows you to centralize all the contact interaction information in order to define next steps and nurture them, helping them make the purchase decision.
KPIs
This aspect is closely related to the first step in this block: objectives. KPIs (key performance indicators) allow us to delve deeper into the objectives and analyse all the steps in the conversion funnel to achieve the best possible results at each stage: from the visit to the sale, through conversion to lead, the definition of MQL and SQL…
You might be interested in : 10 key KPIs in an Inbound Marketing strategy
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Good monitoring will allow us to tweak Changes like these may be necessary:
Changes in creatives or copies.
Change of the downloadable resource.
Changes to Paid campaign settings.
Redefine the MQL or SQL.
Changes in lead nurturing.
Contribute new ideas that occur to us.
End of the campaign
Since the objectives of our campaign were measurable and time-bound, it must have a defined end . By the date set from the beginning, we must have met the proposed objectives. If we do not limit it in time, we will also be postponing the measurement of the Return on Investment .
At this point we will review the success of the campaign and learn from the mistakes and successes to apply or avoid them in future campaigns.
Types of marketing strategies for the B2B sector
We have already seen how to structure a marketing campaign in the B2B sector. Now we will see within which strategies we can frame these campaigns.
Types of marketing strategies for the B2B sector
We have already seen how to structure a marketing campaign in the B2B sector. Now we will see within which strategies we can frame these campaigns.
Inbound Marketing
In the B2B sector, Inbound Marketing is the “worker bee”. With an appropriate strategy designed by and for your company, you will achieve medium- to long- term results, but they will be infallible .
In a world where immediacy prevails, it is increasingly common to fall into strategies that promise to achieve great benefits immediately. SEO is not a friend of haste: the results will not be immediate but they will form a solid base of quality traffic.
Social Selling
With an effective Social Selling strategy, your salespeople will be able to prospect, contact (in a non-invasive way) and nurture the accounts that interest you the most. This strategy is usually the prelude to ABM (which I explain in the next block).
Don’t miss our course to learn how to activate the process:
Social Selling
Account Based Marketing
ABM (Account Based Marketing) is a customer acquisition tactic that combines content marketing, technology and commercial actions. In this strategy we focus on a specific list of accounts that we want to reach.
We know our target customer and we know how to reach them, so we will carry out a personalized strategy to attract them.
This strategy is quite recent, so if you want to expand your information this is the ebook you need:
New call to action
Paid
Although, as we have said before, Inbound Marketing is a safe bet and an investment for the future, sometimes it may be necessary to have extra buy c level contact list support. Here are some examples:
The keywords used by our Buyer Persona have a low search volume and we want to make sure they find u
Finally, within the different offline marketing strategies, I would like to highlight participation in trade fairs and events in the sector in person. Although many events have been suspended for a while, they are gradually being reactivated and in some cases agb directory they are an exceptional opportunity to meet potential clients, as well as to reinforce our image in the sector or communicate new launches.
I hope this article has helped you organize your ideas and you have learned how to structure a marketing campaign in the B2B sector. In any case, if you have any questions, please contact us and we will clarify them for you without obligation!
During the campaign
Now that we have thought through and defined all the previous steps, we can get down to work. What do we need to take into account at this stage?
Monitoring
Even though we have already defined all the previous steps, we cannot simply sit back and wait. Relaxing
At this point can jeopardize all the previous work
In this phase, we will periodically review the results we are obtaining in order to anticipate whether we will be able to meet the objectives or whether, on the contrary, we must make some changes to ensure we meet them.
