1) Build a custom audience on Twitter
In Twitter Ads , as with other online advertising solutions , segmentation is very important to generate valuable content and hit the target of our target audience.
For this reason, the network allows you to create different types of audiences for your ads, some of which are very interesting for retargeting campaigns. Let’s see two of them and how to implement them:
- Custom audience : this option allows you to create an audience for your Twitter ads from a list of emails, for example, your CRM contacts. Once you’ve uploaded it, Twitter will match the emails against its user base and, after a few hours or a day, create a custom audience with users who were on your list.
- Remarketing tags: with this option, you can implement a code on a specific page of your site to collect the data of the users who visit it. After a while, a remarketing list will be generated that you can use in your Twitter ad campaigns. In this way, you will know that you are targeting users who are interested in a specific topic and who already know your brand.
2) Build a custom audience on Facebook and Instagram
As it couldn’t be less, Facebook Ads also allows us to generate “custom” audiences through the Business Manager platform. With this tool, we can upload our email database and the platform will take care of the rest. And since ads on Facebook and Instagram are integrated into the same solution, we’ll be able to use it to reach our ideal audience on both platforms.
However, Facebook Ads offers a unique functionality for remarketing. And it is the possibility of expanding our user database through similar audiences . This option is particularly interesting if we see that our database is still small and does not generate enough critical mass to run a campaign.
To implement lookalike audiences, we’ll create our custom audience from the email database and then tell Facebook to find the users that are most similar to those in our base.
In this video of ours you will learn how to make custom audiences and lookalike audiences step by step.
3) Build a custom audience on LinkedIn
The LinkedIn advertising solution is often overlooked when designing remarketing strategies. But it has a lot of potential for companies dedicated to B2B or related in some way to the world of work.
On LinkedIn, we can find all the options for remarketing Democratic Republic Of the Congo Email List under the umbrella of ” Matched audiences “. These are three ideas that may interest us:
- Import our contact list in .csv format and target ads directly to them.
- Insert a pixel on a specific page of our site to create an audience with visitors to it.
- Target ads to people who work at a specific list of companies.
4) Launch remarketing campaigns in Google search
Remarketing lists for Google Ads search ads is a feature that allows you to create “special” search ads for users who have already visited your website (or a specific page on your website).
To create a remarketing list in Google Ads, we have to install the Google remarketing tag (this link explains step by step how to generate and install it) on the target page or pages and wait for the time that we have set to collect data. Always taking into account that the subscription limit to these lists is 540 days.
An example of a remarketing tag is this. Where AW-123456789 is an example that you must replace with the final code that Google assigns you:
And then, to create a remarketing list you must go to Tools / Shared Library / Audience Manager within your Google Ads account.
Once we have our list, we can incorporate it into search campaigns with one of these basic strategies :
- Raise the bid for existing keywords when TR Numbers the user is on our retargeting list.
- Show a different ad to users on a given remarketing list (for example, users who left a product in their cart and didn’t checkout).
- Bid on different keywords when targeting users on your remarketing list. For example, with broader terms than you would normally use.
